Our client is all about owning what we do. We're a 100% employee-owned, civil construction firm that is passionate about building best-in-class infrastructure.
While we build amazing roads and bridges, we also take our marketing work just as seriously. And to keep doing that, we need a communications specialist to add to our team. Marketers here are self-motivated individuals with a positive attitude who actively contribute to a wide range of marketing-related activities. That’s just job-description speak for saying, we need someone who not only has the chops to do the job but the passion to do it right.
Focus:
· Strategic communication and brand positioning
· Brand voice, copywriting, and copyediting
· External communication, advertising, PR, and social media
· Media relations, executive media coaching, and thought leadership
· Internal communications and intra-departmental collaboration
· Awards, strategic partnerships, and corporate sponsorships
· Crisis communication and business continuity plan development
· Communication technology management
What you'll be doing:
Grow and help lead a dynamic B2B marketing and communications team
Contribute creativity, strategy and innovation to overall communications goals
Write and edit articles, ads, emails, texts, award submittals and more
Manage and execute all aspects of media and public relations efforts, including press releases, media alerts, and more
Build relationships with local and regional media members and attend relevant industry events
Stay abreast of media trends and research best practices for communications
Manage and execute internal and external email and text campaigns
Maintain and regularly update internal and external distribution lists
Interview internal stakeholders to help create content for campaigns
Source, track, and submit company awards and ranking lists
Support and manage social media coordinator in creation of social content
Schedule, prep and coordinate media interviews for firm executives, technical professionals, and other spokespersons
Work with marketing leadership team to create and promote thought leadership content
Ensure content is aligned with editorial style and brand guidelines
Track and measure communication analytics, develop reports, and optimize activity
Collaborate with outside agencies on campaigns and special projects
And, of course, “other duties as assigned”
You’re a good fit if:
· You should have a bachelor’s in journalism, public relations, communications, advertising or marketing, and four or more years of experience
· Seems obvious, but you need a demonstrated ability to communicate verbally and in writing throughout all levels of an organization, both internally and externally
· We need someone who’s really good at all the tech required to do this job and proven work experience to back that up
· This role will handle multiple brands and companies, so you need to be able to stretch your strategy across them all while staying true to each brand’s voice and tone
· But you should also have the ability to grasp emerging trends and adapt appropriately (We don’t stand still around here!)
· You’ll figure out the best time to schedule communications for each channel based on best practices and engagement trends (so we’re not just talking into the abyss)
· It should go without saying, but we want someone who sweats the details (and triple-checks their work)
· You should have experience with communications and public relations strategy and tactics (and know how to wield that power responsibly yet effectively)
· We want exceptional skills in writing and proofreading
· You need to have solid research practices and instinctively know where to access information online
· You should be an effective relationship builder, and have a keen ability to coordinate with other employee-owners across the country to gather company updates and important information to disseminate across channels (\#investigativejournalism)
· You should be keen on research! This role will stay up to date with emerging communications technologies, and learn about our audience demographics and preferences to help guide our approach
· Project management skills are crucial, so you’ll need to have a sense of urgency and know how to meet project deadlines (because you don’t want to be that person…), all while working independently and as part of a team (I promise we’re fun)
Bonus skills/experience:
· Know a little about the A/E/C industry already? Bonus!
· Know about civil construction, too? Double bonus!
· We use Mailchimp (email/text), Sprout (social media), and Cision (PR), so it would be fantastic if you already know those tech tools.
· Know your way around SEO? That’s good! Definitely a clutch skill that will come in handy.
· ¿Hablas español? We routinely translate our copy into Spanish. If you can write or QC Spanish content, that would be outstanding!