Benefits:
Employee Discounts (30% in-store year round, 50% off AO & AOA Brand)
Fun, positive work enviornment
Employee discounts
Flexible schedule
Role Overview The Community Events Manager exists to help Alabama Outdoors show up in our communities in meaningful, memorable ways. This role is responsible for planning, leading, and executing community-driven events that reflect the new AO identity—an active lifestyle brand rooted in people, purpose, and connection.
From large-scale signature events to campus pop-ups and in-store experiences, the Community Events Manager helps ensure AO events feel intentional, welcoming, and aligned with the AO Way.
This role works closely with Store Teams, Marketing, and the Culture & Experience team to bring events to life that drive brand awareness, community engagement, and long-term loyalty.
Core Event Ownership The Community Events Manager will help lead and support key AO events, including but not limited to:
Party on the Porch (AO’s flagship community event)
AO Days (store-specific or market-wide brand moments)
Campus Events & College Activations
In-Store Events (brand launches, community nights, workouts, family events)
Pop-Ups & Local Partnerships
Community Fitness & Lifestyle Events
Seasonal & Market-Specific Activations
Key Responsibilities Event Strategy & Planning
Plan, organize, and execute AO-led community events across multiple markets
Help evolve long-standing events (like Party on the Porch) to reflect the new AO brand
Identify new event opportunities that align with AO’s active lifestyle focus
Build and maintain a forward-looking event calendar for all locations
Community Partnerships
Build strong relationships with local gyms, studios, campuses, nonprofits, and brand partners
Serve as a key point of contact for community collaborators and event partners
Ensure partnerships feel authentic, mutually beneficial, and aligned with AO values
Brand & Experience Standards
Ensure every event reflects AO’s updated brand identity, hospitality standards, and culture
Support stores in creating events that feel elevated, organized, and welcoming
Act as a brand ambassador at events—setting the tone and experience in real time
Execution & Logistics
Manage event logistics including staffing needs, supplies, set-up, breakdown, and flow
Work closely with store leadership to prepare teams for successful events
Partner with Marketing to support promotion, signage, and storytelling
Be present and hands-on at key events to lead, troubleshoot, and support
Evaluation & Growth
Track event performance and attendance
Gather feedback from guests, store teams, and partners
Use insights to refine future events and improve execution
Keys to Success in This Role A successful Community Events Manager at AO will:
Create Events That Feel Like AO -Events are warm, organized, people-first, and aligned with the active lifestyle brand.
Build Trust With Store Teams -Stores feel supported—not burdened—by events and confident in execution.
Show Up as a Leader -Leads from the front at events, brings energy, and stays calm under pressure.
Balance Creativity & Organization -Big ideas paired with strong planning, timelines, and follow-through.
Strengthen Community Brand Presence -AO becomes known as a brand that consistently shows up and invests locally.
Who This Role Is For
Someone who thrives in people-focused, high-energy environments
Highly organized, detail-oriented, and adaptable
Comfortable leading events and working cross-functionally
Passionate about community, lifestyle brands, and creating experiences
Willing to work evenings and weekends as needed for events
Execution of Core Events
Party on the Porch → Four Minimum Per Year
AO DAYS Collabs → Six Minimum Per Year
Campus Connection Events → 4 Minimum Per Semester (Eight Per Year)
In-Store Seasonal Pop-Ups → Flex Depending on Marketing Plans
Plan Internal Structured Events
The Leadership Gathering (Formerly Manager Meeting) (4 Per Year) ○ Coordinate with Store Support for Monthly Lunch & Learns
BHM Collective Meetings (2-3 Per Year)
Assist Director of Culture & Experience with SSC Staff Parties
Schedule & Structure
Schedule is remote with in-store days to oversee hospitality needs ○ Flex Schedule on Week of Events ○ One Hour Lunches Each Day ○ Remote Work Days as Approved
Based in-market with regular travel to all AO locations
Reports to the Director of Culture & Experience
Direct Staff Oversight
Delegate Specific Needs to Store Support Manager ○ Hotel Booking ○ Manager Follow-Up