Benefits:

Exceptional support team

Fun, supportive, and safe working environment

Rewards and recognition programs

Comprehensive paid training

Competitive salary

Flexible schedule

Are you motivated, dedicated, and dependable? Do you naturally go above and beyond to support others and make a difference in your community?

At FirstLight® Home Care, we are dedicated to helping people have their best day, every day. We’re looking for a Community Liaison & Marketing Specialist who thrives on building relationships, engaging with the community, and helping families find the care they need. This role is perfect for someone who enjoys being out in the community, connecting with people, and growing a business through trust, not just sales.

At FirstLight, we believe that when we take great care of our team, they take great care of our clients. Our Culture of Care is rooted in compassion, collaboration, personal growth, and accountability. We’re looking for someone who shares those values.

Job Summary:

The Community Liaison & Marketing Specialist is responsible for developing and nurturing relationships with referral sources, healthcare professionals, and community organizations to drive awareness and client growth. This role blends community outreach, relationship-building, and local marketing efforts to support the agency’s success.

This is a flexible, contract-based opportunity ideal for a self-motivated individual who enjoys working independently while building meaningful connections and making a positive impact in the community.

Marketing/Networking Specialist responsibilities include:

Build and maintain strong relationships with referral sources such as assisted living communities, senior centers, hospitals, and rehabilitation facilities

Conduct regular in-person visits and check-ins with community partners to establish trust and increase brand awareness

Identify and develop new partnership opportunities within the local senior care community

Represent FirstLight at networking events, health fairs, and community activities

Coordinate and participate in volunteer opportunities to strengthen community presence

Track outreach efforts, referrals, and follow-ups using internal systems

Assist with initial client inquiries and support the intake process as needed

Maintain organized records of marketing activities, contacts, and campaigns

Collaborate with leadership to execute local marketing strategies

Support the development and distribution of marketing materials (flyers, brochures, social content)

Adhere to all FirstLight policies and procedures

Manage outreach schedule independently and report on weekly activities

Set your own schedule while meeting outreach and relationship goals

The ideal candidate will have:

High School Diploma or GED required (college preferred)

Previous experience in networking, outreach, sales, or marketing preferred

Experience in senior care, healthcare, or home care is a strong plus

Familiarity with the local community and ability to build connections

Basic computer skills (MS Office, email, scheduling tools)

Flexible work from home options available.

This franchise is independently owned and operated by a local franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this local office. All inquiries about employment at this location should be made directly to the franchisee, and not to the FirstLight Home Care Support Center.