Benefits:

401(k)

Bonus based on performance

Company parties

Competitive salary

Free uniforms

Opportunity for advancement

Paid time off

Signing bonus

Training & development

Community Outreach & Enrollment Coordinator (Grassroots Marketing Focus) Children’s Lighthouse of Chantilly — Early Learning School Mission: Create Joy 😊 Location: Chantilly, VA | Full-time (some evenings/weekends for events)

Why this role exists

We’re looking for a high-energy, people-first community builder who loves meeting families, building partnerships, hosting events, and turning interest into enrollments. This role is primarily grassroots marketing—being present in the community and creating consistent touchpoints that bring families through our doors.

Primary Objective (non-negotiable): Drive enrollment growth through grassroots marketing, local partnerships, community events, and excellent lead follow-up using our CRM.

What success looks like (your outcomes)

More community visibility → more inbound calls/leads

Faster response → more tours booked

More tours → more deposits → more enrollments

CRM is clean, current, and used daily

Responsibilities: Grassroots Marketing & Community Outreach (Primary)

Build relationships with local businesses: coffee shops, gyms, pediatric dentists, PT/OT, libraries, realtors, HOA leaders, community centers

Create and execute weekly outreach routes (drop-ins, flyers, partner visits, mini pop-ups)

Coordinate partnership exchanges (referrals, table events, co-hosted family nights)

Represent the school at local events (festivals, expos, farmers markets, school/PTA events)

Manage a simple “community touchpoint calendar” and keep it active

Events Hosting & Coordination

Plan and host 2–4 events/month (open house, story time, parent night, family fun days)

Own event logistics: vendors, checklists, signage, RSVPs, staff coordination

Ensure every event captures leads and drives tours

Admissions & CRM Follow-Up (Daily Discipline)

Answer inbound inquiries and ensure missed calls are returned fast

Schedule tours, confirm, and follow up with no-shows

Use CRM daily: log calls, texts, emails, tour notes, next steps

Maintain a pipeline report: new leads, contacted, tours set, tours completed, deposits, enrollments

Coordinate with Director/Owner on enrollment gaps (age groups, pricing, promos, messaging)

Requirements

2+ years in community outreach, events, admissions, sales, hospitality, or grassroots marketing

Comfortable talking to strangers and building relationships quickly

Strong organization: checklists, follow-up, calendar discipline

Tech comfort: CRM, Google tools, texting/calling tools

Reliable transportation for local outreach

You’ll stand out if you have

Experience in childcare, schools, or family services

Local network in Loudoun/Fairfax/Chantilly

Social media comfort (helping promote events and partnerships)

Schedule & Expectations

Full-time, with occasional evenings/weekends for events (flexed time)

This role is not classroom coverage except rare emergencies approved by leadership.

What we offer

A mission-driven culture built on Create Joy

Real ownership and visibility—your work directly changes the school’s growth

Growth path into Marketing Director / Enrollment Director

How to apply

Send your resume + a short note answering:

How would you get us 10 new tours in 14 days using grassroots outreach?

What local partnerships would you pursue first and why?

What CRM have you used (or how do you stay organized)?