Benefits:

Bonus based on performance

Community Relations & Business Development Representative

FirstLight Home Care – Parkway

Location: Sacramento County to start

Type: Full-Time Preferred (Part-Time Considered)

Compensation: $25 + Performance Bonuses

About FirstLight Home Care

FirstLight Home Care provides premium in-home care that helps older adults remain safe, independent, and comfortable in their own homes. We pride ourselves on exceptional caregivers, responsive communication, and building lasting relationships throughout the communities we serve.

We're looking for an outgoing, relationship-driven professional who enjoys networking, educating others, and making meaningful community connections.

This is not a desk job.

You'll spend most of your time in the community building relationships that generate referrals and private-pay clients.

Position Summary

The Community Relations & Business Development Representative is responsible for developing referral partnerships and increasing awareness of FirstLight Home Care throughout Sacramento and Solano Counties.

Success in this role is measured by relationships built, referral sources activated, community visibility, and ultimately private-pay client growth.

Responsibilities

Business Development

• Develop new referral partnerships

• Meet with hospitals

• Skilled nursing facilities

• Assisted living communities

• Independent living communities

• Rehabilitation centers

• Hospice agencies

• Home Health agencies

• Physicians

• Concierge medical practices

• Senior placement agencies

• Estate planning attorneys

• Financial planners

• Senior centers

• Churches

• Community organizations

Community Outreach

Attend:

Health fairs

Senior expos

Farmers markets

Chamber events

Networking mixers

Community resource fairs

Educational seminars

Relationship Management

Maintain ongoing communication with referral partners through:

Weekly visits

Phone calls

Email follow-up

Lunch-and-learns

Caregiver appreciation events

Educational presentations

Marketing

Deliver marketing materials

Maintain referral database/CRM

Track leads

Track conversions

Coordinate community events

Identify new marketing opportunities

Reporting

Weekly reports including:

Referral visits completed

New contacts added

Follow-up appointments

Referrals received

Referrals converted

Community events attended

Next week's goals

Qualifications

Preferred experience in:

Home Care

Home Health

Hospice

Healthcare Sales

Senior Living

Community Outreach

Medical Sales

Excellent communication skills

Professional appearance

Self-motivated

Comfortable speaking in front of groups

Reliable transportation

Valid driver's license

Ability to work independently

CRM experience preferred

Success Metrics (KPIs)

Weekly

20–25 in-person referral visits

10 new referral contacts

10 follow-up meetings

2 community events

5 lunch-and-learns or educational meetings scheduled

Monthly

80–100 referral visits

30+ new referral relationships

15–20 qualified private-pay inquiries

6–10 new private-pay assessments scheduled

3–5 new private-pay clients started

Flexible work from home options available.

This franchise is independently owned and operated by a local franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this local office. All inquiries about employment at this location should be made directly to the franchisee, and not to the FirstLight Home Care Support Center.