Benefits:

401(k) matching

Bonus based on performance

Company parties

Health insurance

Paid time off

Training & development

Make a Meaningful Impact While Building Powerful Community Partnerships

At Touching Hearts at Home, we do more than provide care — we help older adults maintain independence, dignity, and quality of life in the comfort of their own homes.

Since 2007, our award-winning team has served families across Upstate New York with compassionate in-home senior care services including dementia care, companionship, transportation, homemaker support, meal preparation, and wellness-focused assistance that helps seniors avoid unnecessary hospitalization and safely age in place.

We are seeking a driven, relationship-oriented Community Outreach & Business Development Manager to expand our referral network, strengthen community partnerships, and help more families access exceptional senior care services.

This is an ideal opportunity for a high-energy healthcare sales or community relations professional who thrives on relationship building, networking, outreach, and creating measurable growth while making a genuine difference in people’s lives.

What You’ll Do

Drive Community Partnerships & Referral Growth

Develop and grow referral relationships with:

Hospitals

Rehab facilities

Senior living communities

Physicians and healthcare providers

Senior service organizations

Care managers and elder care professionals

Build and maintain a strong pipeline of referral sources and community contacts

Conduct outreach through cold calls, in-person visits, presentations, networking, and relationship-building activities

Represent the Brand in the Community

Serve as a visible ambassador for Touching Hearts at Home throughout the community

Attend local networking events, healthcare events, senior expos, and community programs

Distribute marketing materials, brochures, promotional items, and educational resources

Support Marketing & Client Engagement

Collaborate on social media and local marketing initiatives

Create and maintain engaging weekly social media content

Respond to incoming inquiries and prospective client referrals

Assist families through the intake process and provide compassionate guidance regarding care services

Track Performance & Market Activity

Maintain accurate outreach and referral activity in CRM systems

Monitor key business development metrics and sales goals

Gather market intelligence and identify new growth opportunities

Meet or exceed referral and revenue targets

What We’re Looking For

Required Qualifications

Bachelor’s degree in Marketing, Communications, Business, Healthcare Administration, or related field

2+ years of successful business development, healthcare outreach, or community relations experience

Proven ability to build and maintain professional referral relationships

Excellent communication, presentation, and networking skills

Strong organizational skills and self-motivation

Comfortable working independently in the field and collaboratively with a team

Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint)

Preferred Experience

Senior care, home care, healthcare, hospice, rehabilitation, or human services experience strongly preferred

Experience with CRM systems such as WellSky or Welcome Home

Social media marketing and community engagement experience

The Ideal Candidate

You are:

Outgoing, compassionate, and relationship-driven

A natural connector who enjoys networking and community engagement

Entrepreneurial and motivated by growth opportunities

Professional, polished, and persuasive

Passionate about helping seniors and supporting families

Compensation & Benefits

Base Salary: $65,000

Performance-based bonus opportunity

Hybrid work environment (office + field)

Full-time schedule (40 hours/week)

Meaningful mission-driven work

Opportunity for growth within a respected, award-winning organization

About Touching Hearts at Home

Touching Hearts at Home is a trusted leader in non-medical senior home care throughout Western New York. Our mission is to help seniors remain safe, independent, and connected while giving families peace of mind through compassionate, reliable care.

If you are looking for a career where relationship-building meets purpose-driven work, we would love to hear from you.

Apply today to help us expand compassionate care throughout our community.

Flexible work from home options available.

Each Touching Hearts at Home franchise is independently owned and operated. Your application will go directly to the management of the franchisee where all hiring decisions will be made. All inquiries specific to employment at this franchisee should be made directly to the franchise location, and not to Touching Hearts at Home Corporate office.