Gray Residential is looking to add a Community Representative- Leasing Consultant to the Crosswinds/Cumberland team!

Position Summary

The Community Representative is responsible for creating and maintaining a warm, welcoming, and engaging atmosphere throughout the community. This position serves as the front-line representative of the Gray Residential brand — ensuring that every resident, prospect, and guest feels connected, cared for, and inspired by their surroundings.

This role blends hospitality, marketing, and community engagement. The Community Representative curates the on-site environment, plans resident events, produces social content, and fosters meaningful connections both within the community and with the surrounding neighborhood.

Key Responsibilities

Community & Brand Presentation

• Maintain a clean, organized, and inviting environment throughout the leasing office, amenities, and tour paths.
• Ensure sensory appeal — lighting, scent, music, and overall atmosphere — align with Gray Residential brand standards.
• Prepare and maintain hospitality items such as beverages, snacks, seasonal décor, and welcome gifts.
• Customize welcome signage and guest experiences for tours and move-ins.
• Conduct regular walks of vacant units to confirm readiness, presentation, and move-in details.

Resident Engagement & Event Planning

• Plan, coordinate, and host resident social events that reflect community interests and brand personality.
• Identify and create opportunities for residents to connect (clubs, volunteer efforts, group activities).
• Manage event logistics, budgets, and vendor relationships while ensuring high-quality execution.
• Coordinate off-site activities and partnerships with neighborhood businesses and organizations.

Marketing & Content Creation

• Capture and create lifestyle-focused content for social media, newsletters, and digital platforms.
• Support community social media accounts by developing consistent, engaging posts aligned with the Gray Residential voice.
• Collaborate with the marketing team on outreach efforts, storytelling campaigns, and brand initiatives.
• Represent the community at local events or outreach opportunities to promote awareness and engagement.

Hospitality & Experience

• Serve as the daily brand ambassador for residents, guests, and prospects.
• Deliver exceptional service through personal engagement, attentiveness, and proactive problem-solving.
• Support the leasing and management team by enhancing the tour experience and ensuring consistent brand representation.
• Continuously look for ways to elevate community culture and strengthen resident satisfaction.

Qualifications

• 1–3 years of apartment leasing experience.
• Strong interpersonal and communication skills; naturally warm and approachable.
• Creative mindset with an eye for aesthetics, storytelling, and social media engagement.
• Organized and adaptable — able to manage multiple projects and priorities.
• Proficient in Microsoft Office and social media platforms (Instagram, Facebook, TikTok).
• Weekend and evening availability for events or tours as needed.

Key Attributes for Success

• You thrive in a fast-paced, people-focused environment.
• You anticipate needs and take initiative to create memorable experiences.
• You genuinely enjoy connecting people and building community.
• You bring enthusiasm, style, and a solutions-oriented attitude to every task.