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Digital Marketing Specialist

Conference of Consulting Actuaries

Digital Marketing Specialist

Long Grove, IL
Full Time
Paid
  • Responsibilities

    Job Description

    POSITION SUMMARY:

    The Conference of Consulting Actuaries is seeking a creative, forward-thinking, and organized contract digital marketing specialist to join our team. In this position, you will work 20-30 hours per week interacting with CCA staff, members and volunteers to promote the CCA’s benefits & services to the membership and other target audiences. This includes webinars, meetings & conferences. You must be able to create consistent, meaningful content on all social media platforms, in email and digital advertising campaigns, and on the CCA website.

    RESPONSIBILITIES:

    Work with Director of Marketing & Communications to:

    · Plan, build and implement integrated digital marketing and communication campaigns that include paid and organic social media, email and web.

    · Oversee the organization’s social media presence across all platforms.

    • Write, develop, and strategize online content production and scheduling.
    • Generate, edit, publish, and share content (original text, images, video, and HTML)

    · Brainstorm new and creative revenue generating strategies through digital marketing.

    · Develop promotions for monthly webinars and annual events/conferences, including reports and analytics.

    · Measure and report performance metrics for all digital marketing campaigns.

    Perform other related duties as required or assigned that contribute to the success of the organization and to accomplish strategic goals.

    POSITION QUALIFICATIONS:

    · Bachelor’s degree (B.A.) in marketing-related field with 5 years of related work experience and/or training in digital advertising, email marketing, social media marketing and web content management.

    · Strong working knowledge of digital advertising, email and web marketing best practices.

    · Strong working knowledge of social media best practices across platforms.

    · Experience managing web content.

    · Proficient with Microsoft Office products and have knowledge of Adobe Creative Suite.

    · Effective project management and analytical skills.

    · Excellent written and verbal communication skills.

    · Team player and able to work with volunteer leaders, committees, task forces and vendors.

    · Association experience a plus.

    • Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
    • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)

    Company Description

    The Conference of Consulting Actuaries provides quality education and facilitates networking among established and aspiring leaders in the actuarial consulting community. The CCA is dedicated to supporting the professional needs and career success of consulting actuaries.