Job Description

A local exterior company is seeking an experienced, creative marketing employee to join our growing organization. In this position, you will use a multitude of platforms to convert ads and promotions into increased revenue for our company. You will seek to increase and build brand awareness through both traditional and new media campaigns.  

KEY TASKS AND RESPONSIBILITIES:

• Build brand awareness through various media outlets
• Brainstorm and develop ideas for creative marketing campaigns
• Plan and execute initiatives to reach potential customers through appropriate channels (social media advertising, e-mail, TV, etc.)
• Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Design and oversee ad layouts (Adobe Creative Suite)
• Run digital campaigns on Google, Facebook, etc.
• Keep track of and balance budgets
• Negotiate advertising contracts
• Run in-house mail campaigns
• Capture photo and video for content

REQUIREMENTS:

• Bachelor’s degree in marketing, business administration, or related field
• Previous experience in, marketing, advertising, and brand management including paid search, socia media l, SEO, branding, and design
• Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods
• Demonstrates expertise in various areas (content development and optimization, advertising, events planning, etc.)
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords, Facebook Ads, etc.)
• Well-organized, detail-oriented team player
• Exceptional communication and writing skills
• Extensive knowledge of current and relevant markets
• Self-motivated with excellent time management