Job Description

POSITION SUMMARY

The Social Media Planner is responsible for planning and buying social media advertising and implementation of these programs. The Social Media Planner reports to the Media Supervisor/Director and works closely with the social content and digital media teams to develop strategic recommendations that meet client-marketing objectives. The ideal candidate will have excellent communication, writing and analytical skills, as well as strong digital and paid social media planning, buying and activation experience. A minimum of 2 years of experience is highly desirable. He/she embraces the Conill spirit of One Team, One Dream, Nothing is Impossible. Bilingual Spanish/English is required.

RESPONSIBILITIES

• Work with Account Service, Social Content, and Digital Media teams to develop social media strategies and recommendations to meet established KPIs and campaign goals
• Execute and manage paid social media buys including implementation, negotiations, and budget management
• Work closely with Social content team to identify and develop ad creative opportunities and make adjustments based on performance
• Analyze and complete weekly/monthly campaign reports utilizing internal reporting tools, vendor insights and subscription-based tools
• Continually recommend and execute optimizations and report on the effectiveness of those changes
• Find opportunities to create and implement custom ideas on the fly
• Responsible for monitoring organic and paid social media trends
• Develop recommendations and POVs for new social media platforms and activate  these campaigns
• Monitor platform changes and update teams, clients and programs as needed
• Deliver formal and informal presentations to clients and internal teams

Qualifications

• 2+ years of experience of social media planning, campaign execution and optimization
• Strong understanding of the social buying landscape such as CPC, CPM, CPE, bided cost models, etc.
• Knowledge of Power Editor, Twitter Ads and other 3rd party self-service buying tools
• Strong verbal and written communication skills
• Excellent time management and organization skills with the ability to continually prioritize
• Positive attitude, high level of self-motivation, and willingness to be hands-on
• Bachelor degree in Advertising, Marketing or related field
• Clear understanding of the media planning and buying process (digital and/or multi-channel preferred)
• Flexible to potentially work off-hours (ie. Early mornings, late nights, weekends, etc.)
• Bilingual Spanish/English is required.

Additional Information

All your information will be kept confidential according to EEO guidelines.