Job Description
THE DURATION OF THIS ROLE IS: 40 hours/week (START ASAP- 3 MONTHS DURATION)
WHAT MAKES THIS ROLE DOPE: Our client is looking for new and innovating ideas to make a difference in the social space, you could be part of this plus you get to work with people from around the world with very interesting backgrounds.
WHO CAN APPLY FOR THIS ROLE:
3-5+ years’ agency experience
Strong digital/social experience preferred
Portfolio with 360 campaigns is a plus.
WORKING REMOTELY TEMPORARILY DUE TO COVID.
RESPONSIBILITIES:
- Reporting on paid media campaigns across Facebook, Twitter, Instagram, and Snapchat providing campaign-performance analysis during campaigns and more in-depth analysis post-campaign
- Knowledge of creating queries on social listening tools i.e., Netbase/Brandwatch to gather insights
- Understanding Facebook Insights, Twitter Analytics, and other proprietary social media tools
- Interface internally and externally to communicate campaign performance
- Work with the paid social team to develop strategies that meet and exceed client KPIs from paid-social media channels, especially direct-response
- Explore the paid-social space to be knowledgeable about best practices, strategies, emerging social platforms and ad products
- Contribute to company-wide education on paid social media
- Passionate about Paid Social Media, i.e. Facebook, Twitter, Instagram, Snapchat, and anything industry-related to media buying, media planning (not creative)
- Daily, Weekly, Monthly, Quarterly reporting (compiling data and putting together reporting)
- Recommending new targeting based on knowledge of the platform’s targeting capabilities
- This position collaborates across agency teams including Account Management and Social Content
- Responding to email/questions from other teams and attending client calls and meetings
- Assist in the development of KPI’s for campaigns (i.e., traffic rates, video view rates, etc.)
- Using Excel and PowerPoint for reporting
- General understanding of DFA for reporting on social campaigns