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Search Engine Optimization Analyst

Consultwebs

Search Engine Optimization Analyst

National
Part Time
Paid
  • Responsibilities

    The primary role of the Technical SEO Specialist is to analyze and execute search engine optimization campaigns for a small portfolio of client websites. This must be done within a defined scope, time, and cost based on the requirements and constraints of specific campaigns. The Technical SEO Specialist works closely with the Marketing Analyst, Digital Strategist, and Digital Marketing Manager to consistently improve client ROI. While the primary focus of the role is on complete SEO-based work, conversion rate optimization (CRO) is also a part of the role. Although this is primarily a technical role, you will be required to attend all internal meetings and the occasional video call with clients. Responsibilities: • Work closely within a team to provide value to clients • Complete all assigned technical SEO tasks • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Track, report, and analyze website analytics and social media and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Optimize copy and landing pages for search engine optimization • Perform ongoing keyword discovery, expansion and optimization • Research and implement search engine optimization recommendations • Research and analyze competitor websites and online presence • Develop and implement link building strategy • Work with the development team to ensure SEO best practices are properly implemented on newly developed code • Work with editorial and marketing teams to drive SEO in content creation and content programming • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords Qualifications: • Proactivity, ownership, confidence, and motivation to grow • Ability to create digital marketing strategies and break them down to the task level • An ability to stay organized, meet multiple deadlines, and pay attention to details in an open, fast-paced, and enterprising environment • Proven technical SEO experience • Experience with A/B and multivariate experiments • A true love of organization and keeping things organized • Data driven thinking as this is a very technical and data rich environment • Excellent communication skills - within the team, other departments, and with external clients • Experience with optimizing WordPress websites • Ability to follow up on tasks so they get completed, without nagging team members • In-depth experience with common SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Majestic, Moz, DeepCrawl, etc) • Knowledge of ranking factors and search engine algorithms • Manage client budgets and campaign resources • Microsoft Excel and Google Sheets for data analysis including function mastery and pivot tables • Ability to create and help the team execute on digital marketing strategies • Experience working in the digital marketing and SEO industry • Solid understanding of performance marketing, conversion, and online customer acquisition • Ability to manage multiple campaign projects, clients, and deadlines • Understanding of the legal industry and how law firms work is a plus • Up-to-date with the latest trends and best practices in SEO, SEM, PPC, and social media • Working knowledge of HTML, CSS, and JavaScript development and constraints • Experience with Agile project management methodologies (Scrum, Kanban, etc) is a plus • A quiet dedicated home work environment with reliable high-speed internet access Compensation: $15,000 - $20,000 yearly

    • Work closely within a team to provide value to clients • Complete all assigned technical SEO tasks • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Track, report, and analyze website analytics and social media and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Optimize copy and landing pages for search engine optimization • Perform ongoing keyword discovery, expansion and optimization • Research and implement search engine optimization recommendations • Research and analyze competitor websites and online presence • Develop and implement link building strategy • Work with the development team to ensure SEO best practices are properly implemented on newly developed code • Work with editorial and marketing teams to drive SEO in content creation and content programming • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords