Job Description

We're searching for an analytically-minded and proactive Consumer Insights Analyst with 2-4 years of experience to support our Consumer Insights function. This role offers the opportunity to develop your research expertise while making meaningful contributions to Cricut's understanding of our creative community. You'll bridge support functions with independent research execution, helping transform consumer data into actionable insights that inform our product development and marketing strategies.

Working closely with colleagues across the Consumer Insights team and other functions, you will execute research studies while taking increasing ownership of project components and smaller-scale initiatives. This role encompasses consumer research activities spanning survey design, fieldwork, analysis, reporting, and presentation as well as qualitative research operations. The ideal candidate will have foundational research experience, demonstrate strong analytical capabilities, and show readiness to learn and grow their expertise.

Responsibilities

• Execute research projects from design through analysis, including supporting study planning, programming and testing surveys, collecting data, conducting analysis, and preparing comprehensive findings with guidance from senior team members
• Lead specific research components such as survey design and programming, research logistics for qualitative studies, data quality assurance, and preliminary analysis while collaborating with senior team members on strategic interpretation
• Conduct quantitative and qualitative analysis including crosstabulations, trend analysis, significance testing, and qualitative coding; prepare charts, tables, and summary presentations that clearly communicate key findings and business implications
• Support stakeholder engagement by preparing project status updates and research summaries, organizing research materials, participating in project meetings and readouts with internal partners, and helping translate insights into actionable recommendations
• Manage or support research operations including vendor coordination, project documentation and timeline management, and maintaining organized research databases and documentation systems
• Contribute to insight development by synthesizing findings across studies, identifying meaningful patterns and trends, and helping craft compelling research narratives that drive business decisions
• Apply and refine research best practices through team processes and industry standards while contributing ideas for process improvements

Qualifications

• 2-4 years of relevant experience in consumer research or related field with demonstrated progression in analytical responsibilities
• Foundational research methodology knowledge including experience with survey design, quantitative analysis techniques, qualitative research methods
• Technical experience with survey platforms (e.g., Cmix, Qualtrics, SurveyMonkey), Microsoft Excel (including pivot tables and basic formulas), PowerPoint, and statistical software (SPSS preferred)
• Project management capabilities with proven ability to handle multiple projects simultaneously, meet deadlines consistently, maintain detailed project documentation, and communicate progress effectively
• Analytical mindset with attention to detail, ability to spot data quality issues, and interest in identifying meaningful patterns and trends
• Strong communicator
• Growth orientation with willingness to take on increasing responsibility, seek feedback, and develop new technical and analytical skills
• Team player who prioritizes team and business needs
• Exceptional self-management skills and high EQ
• Bachelor’s degree, preferably in the social sciences; advanced degree is a plus

Additional Information

We’ve got you covered
At Cricut, we take care of our people. You'll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):
You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

One More Thing (It’s a Big One):
This role is in-office at least 3–4 days per week.
We believe that real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and enjoy those unplanned hallway conversations that spark great ideas—you’ll love it here.

If you’re looking for a fully remote role, this likely isn’t the right time or place. But if you’re excited by challenge, purpose, and building something better, we’d love to hear from you.

Let’s make something amazing—together.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.