KANTAR MEDIA

Kantar is the world’s leading data, insights and consulting company and our Media colleagues are the experts in understanding the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable our clients to better understand media audiences and their relationships with brands.

JOB DETAILS

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clientsunderstand peopleandinspire growth.

Bain Capital is in the process of merging the Kantar and Numerator advertising intelligence businesses into one combined company. Combined, this represents the largest advertising intelligence company in the world, with leading primary share in North America and other countries around the globe. With a total focus on advertising intelligence, the combined business will have an outstanding opportunity to build innovative solutions, in an area of the market that is important and has also been highly under-invested.

The Marketing Manager will lead the development of our content marketing strategy to support key business initiatives and growth goals. As a natural storyteller, you’ll develop engaging content to build brand awareness, encourage our key personas and bring the value of Advertising Intelligence insights to life.

You will work closely with subject matter authorities across the organization to develop thought leadership assets that will have a direct impact on the buyer journey and customer lifecycle, from attracting prospective new clients to driving user engagement.

You’ll also collaborate demand generation to activate your content strategy as well as support our commercial teams. Lastly, this exciting new opportunity will play a meaningful role in bringing the power of Ad Intel to market.

KEY OUTCOMES

In this role, your key responsibilities will be to:

• Research and give creative ideas to support key content goals

• Build engaging content calendar and a variety of supporting assets to align with key personas and the buyer journey, for example: case studies, white papers, webinars, social posts, videos, infographics, and email campaigns.

• Collaborate with key leaders and subject matter experts to develop high quality content that aligns with business outcomes.

• Support coordinated campaigns, including digital media and email marketing, PPC/SEM, social media strategy, and events

• Support commercial team requests for collateral and other content needs

• Support client communications, including product launches, new releases, user engagement and retention strategies

• Closely supervise content performance, providing weekly updates and using data and analytics to support recommendations and achieve critical metrics (ex: conversion rates, # of followers, organic web traffic)

ACCOUNTABILITIES & RESPONSIBILITIES

Skills and background required:

• 2-5 years in a content, demand gen or marketing role supporting B2B efforts

• Experience crafting compelling messaging to activate marketing professionals, especially CMOs, Brand Managers, Media Planners and Agency Account Directors

• Communicate naturally with confidence and clarity in both written and verbal communications

• Self-starter who can manage multiple projects simultaneously

• Stellar organizational, planning and project management skills

• Strong analytical, critical thinking and problem-solving skills

• Proficient in social media and martech platforms

• Proficient in Excel/Access for d ata analysis is a plus

• Search Engine Optimization experience is a plus

• Experience with marketing automation or similar technologies

• Bachelor’s degree in marketing, communications or similar

• Helpful: Familiarity with data + insights business models (syndicated + custom/consultative); advertising/media space (agency, brand, owner, ad tech)

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to build a more varied community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.

PRIVACY DISCLOSURE:

Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.

LOCATION

NYC or Chicago

The salary range for this role in NYC is $76,100- $126,800. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth. We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets. We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.