Content Operations Specialist

Morgan Financial

Content Operations Specialist

Melbourne, FL
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    401(k) matching

    Competitive salary

    Dental insurance

    Health insurance

    Paid time off

    Vision insurance

    Reports to: Chief Operating Officer (COO) Works closely with: CRM, Funnels & Lifecycle Specialist Location: In-Office (Not Remote)

    The Content Operations Specialist is responsible for operating and continuously improving Morgan Financial’s daily educational live content system.

    This role ensures that:

    A live educational show is produced every business day

    Each show is repurposed into 3–5 short-form educational videos

    Content is consistently distributed across multiple platforms

    Calls-to-action, offers, and lead magnets are properly placed and optimized to support mortgage lead generation

    The focus is education over entertainment. Success is measured by clarity, consistency, trust, and inbound mortgage interest—not virality.

    Primary Responsibilities

    Daily Educational Live Show Execution

    Ensure a live show is completed every business day

    Manage technical setup, recording, and storage

    Support a consistent show structure (market updates, loan education, Q&A)

    Ensure the show runs on time and without disruption

    Show Prework & Host Preparation

    Gather and organize information needed for each show, including:

    Market and rate data

    Topic outlines and key talking points

    Common audience questions and themes

    Prepare a clear run-of-show brief for hosts

    Ensure hosts are prepared to teach and explain, not scramble for information

    Educational Short-Form Content Production

    Repurpose each live show into 3–5 short-form educational clips

    Prioritize:

    Clear explanations

    Practical takeaways

    Common questions and misconceptions

    Apply consistent hooks, captions, on-screen text, and CTAs

    Distribution & Publishing

    Publish content across:

    YouTube Shorts

    Instagram Reels

    Facebook Reels

    TikTok

    Maintain a consistent publishing cadence

    Ensure correct links, offers, and lead magnets are included and live

    Systems & Standards Development

    Create and document:

    Show prep checklists

    Editing standards

    Publishing workflows

    Establish repeatable systems that ensure consistency

    Continuously refine standards based on performance data and feedback

    Funnel & CRM Alignment

    Work directly with the CRM, Funnels & Lifecycle Specialist to:

    Align CTAs with active funnels

    Ensure lead magnets are properly integrated into content

    Optimize content placement to improve form fills and lead quality

    Performance & Continuous Improvement

    Track engagement and response metrics

    Identify which topics, explanations, and CTAs perform best

    Improve show prep, content structure, and execution over time

    What This Role Is

    Education-focused

    Analytical and detail-oriented

    Systems-driven

    Consistency-focused

    Improvement-minded

    Execution-oriented

    What This Role Is Not

    Entertainment or influencer role

    Personality-driven content role

    Free-form creative position

    Strategy-only marketing role

    Success Metrics

    Daily educational live show completed (5x/week)

    3–5 short-form clips published per show

    Zero missed publishing days

    Hosts consistently prepared with run-of-show briefs

    Improving engagement from agents and clients

    Measurable contribution to inbound mortgage inquiries

    Ideal Candidate Profile

    Enjoys building and improving systems

    Thinks in checklists and workflows

    Values clarity over cleverness

    Improves performance through iteration

    Comfortable supporting authority-driven, educational content

    Morgan Financial is an Equal Employment Opportunity employer.

    Morgan Financial affords equal employment opportunity to all qualified individuals.