Job Description
Organic Content (GEO/SEO + Education)
- Write, edit, and publish strategic and timely content for websites, including blog posts, landing pages, and other webpages, optimized for LLMs and user search and engagement.
- Route written web content to SMEs for review and refine as needed.
- Submit SME-approved web content to Compliance for approval and refine as needed.
- Publish approved blog and website content.
- Review and develop persuasive long- and short-form copy for display, search, social, and video campaigns for organic and to support paid marketing initiatives.
- Consider content for traders across various stages of the funnel and per channel while maintaining brand voice and tone.
- Collaborate within the Content team and Marketing department to improve discoverability, clarity, and conversion impact of organic assets.
Lifecycle Marketing (Customer Journey)
- In partnership with the lifecycle team, draft, review, and refine email copy and retention messaging that guide traders at various stages of futures trading experience from first touch through long-term engagement.
Vendor Marketing
- Write, edit, and publish vendor-provided copy, balancing vendor promotional and educational goals for a B2B2C audience.
- Write and refine descriptions and post-event recap blogs for vendor webinars.
- Publish descriptions and blogs to the Ecosystem website.