Job Description

We are seeking a skilled and proactive Copywriter to support high-impact promotional campaigns across email, paid social, and organic content channels. This temporary role requires experience writing persuasive, brand-aligned copy that drives engagement and conversions in fast-paced eCommerce environments. You’ll work cross-functionally with designers, marketers, and channel leads to produce campaign assets that are on-brief, on-brand, and on-time.

This temporary position reports to the Senior Manager of Copy and is expected to work in a hybrid model, which currently includes Monday, Tuesday and Wednesday in our Redwood City office.

What you’ll do:

Campaign Copywriting

• Write clear, engaging copy for promotional emails, landing pages, paid social ads, and organic social posts
• Align messaging with campaign strategy, brand voice, and audience needs across all platforms
• Develop compelling headlines, CTAs, and messaging frameworks that drive customer action

Content Optimization & Delivery

• Collaborate with channel owners to understand requirements and revise copy based on findings
• Adapt messaging for different segments, platforms, and stages of the customer journey
• Manage versioning and revisions across campaign assets in line with feedback and delivery deadlines

Cross-Functional Collaboration

• Partner with designers to ensure copy and visuals align seamlessly
• Participate in creative reviews and provide rationale for copy decisions
• Communicate clearly with project stakeholders to clarify expectations and meet project timelines

What you bring to the table:

• 5+ years of experience writing marketing copy, preferably in eCommerce or DTC brands
• Strong portfolio demonstrating campaign-based work across email and social
• Exceptional command of grammar, tone, and brand voice
• Comfortable working with creative briefs, style guides, and feedback cycles
• Ability to manage multiple projects and adapt quickly in a deadline-driven environment
• Familiarity with Figma and/or ClickUp (or similar project management platform) is a plus
• Demonstrated AI literacy, enabling effective understanding, interaction, and critical evaluation of AI technologies and applications across diverse business functions

Notes: This is a temporary position, expected to last 3-5 months.

About Us: Balsam Brands is a global, omnichannel retailer with roots in Christmas and seasonal décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, Canada, Mexico, and the Philippines.

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Check out our flagship brand, Balsam Hill: www.balsamhill.com
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
• Glassdoor: https://bit.ly/balsambrands-glassdoor

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay rate for this position is: $45.00 – $54.00 per hour.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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Additional Information

All your information will be kept confidential according to EEO guidelines.