Job Description
TRADE MARKETING COORDINATOR
DEPARTMENT: Trade Marketing
TERRITORY: West
PURPOSE AND MISSION: The Trade Marketing Coordinator must be organized, proactive and have time management and communication skills. He/she is responsible to work with the Trade Marketing Manager and Territory Manager to help execute trade marketing plans and promotional programs. His/hers purpose is to execute all brand activities. This position is also responsible of working with the Trade Marketing Manager to make follow-up reports of the trade marketing plans in his or her areas.
RESPONSIBILITIES
Propose promotions and deals.
Propose how to allocate the resources from the budget
Proposal of sales force contests on a monthly bases and management of results
Develop local suppliers for POP and activities.
Support and launch new products with the sales team, clients and shoppers.
Marketing research with market trends to include with clients and shoppers.
Work hand in hand with Trade Marketing Manager and Territory Manager by continuously adding value to create plans or activities to facilitate volume and profit growth.
Manage and execute the trade marketing budget for the territory
Develop strategies on weekly bases to ensure the sale of short code items
Propose a forecast for new item launches
Develop marketing and sales strategies to reduce point of sale inventories levels.
An on-the-field focused job, looking for new opportunities and executing all Trade Marketing plans.
Make monthly execution reports to give to Trade Marketing Manager, Territory Manager and Cordialsa USA brands.
If a product campaign is running, give continuous campaign feedback to Trade Marketing Manager and Territory Manager
Distribute all POP material to DPVs, Sales Reps, etc.
Manage and train Demo, Merchandiser (DPV), and agency teams.
In the use of Repsly software as a tool for all demos.
Generate weekly reports to review and manage demo result and ROI.
Request and manage inventory of POP material.
Communicate all available POP Material to Area Manager and Sales Reps.
Support in new product launches alongside, commercial team, customers, and shoppers
Make and follow-up all visibility inventory in stores.
Racks (Brand owned and generic)
End Caps (Brand owned and generic)
Check out stands (Brand owned and generic)
And with another materials.
Execute, maintain and grow brand planograms in-store.
Review and approve the invoice from different suppliers.
QUALIFICATIONS
1-3 years of experience
Basic math skills in a commercial settings
Strong project management and organization skills with the ability to manage multiple product programs simultaneously with a high degree of independence.
Results-orientated
High energy, flexible and able to execute in a fast paced, very diverse environment
Highly organized and self-directed
Effective time management skills
Strong interpersonal skills and ability to build and maintain relationships
Bilingual Preferred – English – Spanish
Excellent verbal communications and presentation skills.
Adaptability and flexibility to meet changing priorities
Flexibility and willingness for a constant travel dynamic to other territories
Willingness to be open, direct, positive, and energetic
Think about innovation and apply it practically
Basic experience in Microsoft Office (Excel, Word and PowerPoint) and SAP.
REPORTS TO:
Territory Manager and Trade Marketing Manager
BUDGET TO MANAGE
Trade Marketing Budget_._
EDUCATION
Bachelor’s in Business, Marketing or any related field
EXPERIENCE
1-3 years of experience in related field
Please, copy and paste this link in your browser to access the interview application. https://docs.google.com/forms/d/1AsvYPSe-eXMYSCOZfBtjwaoN4u8ru4fX9iRqrBuP9ho/edit?usp=sharing
Company Description
Since 2004 Cordialsa USA has been in the U.S who distributes and does the marketing for the food companies belonging to Grupo Nutresa. Cordialsa USA focuses primarily on distribution and sales of cookies, coffee and chocolate products; serves a multicultural market with renowned brands and products from Mexico, Colombia, Costa Rica, Dominican Republic and Peru, such as Colcafe, Ducales, Chocolisto, Jet, and Chiky, among to other Nutresa products.