Job Description
The public relations specialist is a proactive and detail-oriented individual who coordinates the company’s public relations efforts, promotes programs and special events, plans and produces events, and provides departmental administrative support. This person is an excellent communicator and a self-starter with at least 2 years of related experience. The coordinator reports to the head of marketing and public relations.
Salary range: $38000 - $48000 per year.
Responsibilities:
Assist in strategizing and planning high-quality public relations campaigns for our, our brand partners, and Loop.
Assess the viability of, attend, and coordinate staffing at events.
Be back-up a customer service associate when Customer Service Associate is unavailable.
Build and maintain relationships with journalists.
Write quarterly newsletters for various audiences.
Maintain a record of relevant statistics and information about recycling and reuse to assist PR pitches, and business development and account management teams.
Devise and create accurate, engaging, and relevant content for the blog at least fortnightly.
Write and distribute press releases, and pitch to journalists as needed.
Report results internally and to brands.
Ensure website content is engaging and accurate, and work with Digital Marketing Associate to optimize pages for SEO.
Assist with communication activities.
Qualifications
Bachelor's degree in a related field such as communications, writing, marketing, public relations, multimedia, etc. is an asset.
Previous experience preferred.
Strong communication skills with attention to detail (written and public speaking).
Ability to work under pressure in a changing environment.
Crisis communications experience preferred.
Additional Information