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Amazon Marketing and Account Specialist

C

CoreTrex

Amazon Marketing and Account Specialist

Rogers, AR
Full Time
Paid
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  • Responsibilities

    Job Description

    WEEKLY ACTIVITY

    • Create and publish new SKUs on Amazon.com
    • Analyze new product opportunities for client categories
    • Create client-specific Sponsored brand ads targeting specific stages in the customer funnel
    • Revenue Forecasting
    • Create and deploy winning above-the-fold & below-the-fold content
    • Development and implementation of eCommerce strategy for CoreTrex clients
    • Building a partnership with our clients through a relational approach to client management and continually delivering on our commitments
    • Connecting with and utilizing the CoreTrex team to support and grow our client’s brands on Amazon
    • Developing and maintaining relationships with Amazon partners (Sellics, SoStocked, Amazon Support, etc.) and supporting our client’s interaction with them
    • Utilizing sales, inventory, and other data to provide insights and drive decisions for the brands we serve

    Our AMAZON MARKETING & ACCOUNT SPECIALIST supports and manages the Amazon accounts for a group of 6-10 Amazon brands. He or she is responsible for helping our Brand Growth team execute on our client's growth plans and managing the front-end and back-end optimization initiatives for their brands.

    CoreTrex accelerates growth for eCommerce brands by effectively stewarding the brands we are entrusted with. We provide our clients with industry-leading strategic support, daily account stewardship, product page optimization, analytics, reporting, product development expertise, and much more for Amazon.com.

    This role requires an enterprising, organized, ambitious individual to focus on engaging and expanding our customer’s brands online. In this position, you will be responsible for managing/executing cross-channel operational and marketing efforts, listing optimization, and monitoring/testing new product content.

    RESPONSIBILITIES

    • Support and lead in the execution and implementation of our client’s operational and paid advertising strategy
    • Content creation for listings and A+ content
    • Manage client correspondence and oversee daily operation duties for account growth
    • Monitor & evaluate search results & search performance on Amazon
    • Maintain and monitor organic ranking for high-intent keywords, quality score, & other important account metrics
    • Management of Brand Registry & Amazon Storefront
    • Oversee and manage client level Amazon posts, & communicate creative content needs with clients to drive engagement
    • Maintain and monitor keyword bids, account daily & monthly budget caps, impression share, quality score and other important account metrics
    • Monitor and analyze ASIN performance, rankings, ratings, & customer reviews
    • Follow best practices to build marketplace listings, including using 3rd party tools to collect data and make SEO recommendations
    • Oversee & lead product launch initiatives
    • Create & deploy winning above-the-fold and below-the-fold product content

    TO THRIVE IN THIS ROLE, WE BELIEVE YOU NEED…

    • Desire to deeply understand the macro eCommerce landscape
    • Advanced Microsoft Office applications knowledge, especially Excel
    • Excellent written and verbal communication skills
    • Attention to detail and accuracy
    • Work effectively in a team environment
    • Entrepreneurial spirit – the desire to learn quickly and learn continually