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Digital Marketing Specialist

CorkSport

Digital Marketing Specialist

Vancouver, WA
Full Time
Paid
  • Responsibilities

    Job Description

    APPLICATION REQUIREMENTS

    THIS IS NOT A REMOTE OR CONTRACT POSITION - POSITION LOCATED IN VANCOUVER, WA, AND REQUIRES A MINIMUM OF 40 HOURS A WEEK IN OFFICE. 

    MUST HAVE THE LEGAL RIGHT TO WORK FOR ANY EMPLOYER IN THE UNITED STATES.

    TO BE CONSIDERED:

    1. Not interested in freelancers, contract workers, or agency contacts
    2. Relocation assistance & Visa Sponsorship not available
    3. Remote or Work from home not available
    4. MUST ATTACH A RESUME & COMPLETE THE FREE 15-MINUTE EREP ASSESSMENT ONLINE AT; http://erep.com/e/41063/job/

    CORKSPORT MAZDA PERFORMANCE is seeking a positive, outgoing, and energetic Digital Marketing Specialist with 2 years marketing, SEO, and community management experience. The candidate will be hungry to make a big impact within a small team and is comfortable reporting directly to the president of our organization! 

     

    Our ideal candidate is creative, detail-oriented and is driven to win!  An individual with a strong but balanced personality that supports the assertiveness required to navigate aftermarket communities across multiple social media platforms.  The DIGITAL MARKETING SPECIALIST will generate edgy and fun marketing campaigns and digital assets aligned with our branding strategy to increase customer reach, retention and sales growth. This B2C role requires an individual with a passion for understanding consumer behavior, a strong outgoing creative spirit, and the ability to be analytical.

     

    Your success will demand excellent written and verbal communication, in addition to extraordinary time management skills.  You will be expected to lead by example; hyper-focused on creating an excellent experience for our customers.  The applicant must have the ability to directly and emotionally connect with customers through creative marketing campaigns and social media.  Ultimately, we are seeking a HANDS-ON GO-GETTER WHO COMBINES AN ENTREPRENEURIAL SPIRIT WITH THE ABILITY TO BUILD, ACCELERATE AND MAINTAIN OUR MARKETING AND SOCIAL MEDIA MANAGEMENT. 

     

    To learn more about our company, please visit: http://www.corksport.com and be sure to check out our blog at http://www.corksport.com/blog/.

    RESPONSIBILITIES

    CREATE, EDIT, AND UPDATE COLLATERAL, POSTS, BLOGS, AND COMPANY PRODUCT PAGES COMPLIANT WITH THE LATEST SEO/SEM TO OPTIMIZE ORGANIC CUSTOMER REACH, IMPRESSIONS AND WEBSITE LEADS.

    • COMMUNITY MANAGEMENT: Directly management all social media including all social media posts and responses; Facebook, YouTube, LinkedIn, Twitter, Instagram, Google
    • DIGITAL ADVERTISING: Steer and adjust Facebook, Instagram, Twitter, Reddit, and TikTok using performance-based tools; Google AdWords/Analytics, Net Promoter Score, Web Master SEO, Facebook/Instagram advertising manager and Question Pro
    • MARKETING STRATEGY: Execute brand marketing and determine what, how, and when to advertise; including creating and maintaining a strategic rolling marketing calendar.
    • PRODUCT PAGE & BLOG OPTIMIZATION: Create/edit/maintain product pages and blogs to support current SEO/SEM, HTML/CSS, Schema, and Meta Data requirements
    • NEWSLETTER/EMAIL CAMPAIGNS: Maintain customer email list(s) and produce 2 Newsletters a month, in addition to targeted email campaigns via MailChimp
    • 7TH GEAR PROGRAM: Manage our 7th Gear Program; including sign-ups and renewals
    • KPI REPORTING: Collect and report weekly/monthly marketing key performance indicators, supported by ad hoc reporting as necessary
    • EVENT PLANNING: Manage and support CorkSport Events near and far; includes some travel
    • FLEXIBILITY: Take on additional duties as needed

    QUALIFICATIONS

    EXPERIENCE REQUIRED

    RECENT COLLEGE GRADUATE WITH A MINIMUM OF 2 YEARS OF DIRECT MARKETING EXPERIENCE OR 5 YEARS OF COMBINED CUSTOMER SERVICE/SALES, SOCIAL MEDIA/COMMUNITY MANAGEMENT, AND MARKETING EXPERIENCE - PROVIDE PORTFOLIO WITH EXAMPLES.

    • Experienced and up to date with current SEO/SEM, Schema and Meta Data requirements
    • Direct success using; SEM Rush, Google Analytics/Search Console, AdWords, Hootsuite, WordPress, Adobe Photoshop/Illustrator, MailChimp, Net Promoter, Facebook/Instagram Advertising, Webmaster Tools, and Question Pro
    • Outstanding ability to plan, organize, and navigate tight timelines with excellent attention to detail and consistency
    • Community/Social management experience; responding as an employee on behalf of a company to social posts, utilizing clear, concise, and effective written communication
    • Proficiency with online marketing and social media strategy
    • Strong knowledge of Excel required - You will be tested

     

    BONUS SKILLS/EXPERIENCE 

    DESIGNING, MAINTAINING, AND OPTIMIZING FRESH LANDING PAGES, UPDATING SITE CONTENT, AND CREATING PRODUCT PAGES VIA HTML/CSS GENERATOR

    • Designing and deploying advanced email and marketing campaigns
    • First-hand knowledge of Mazda aftermarket performance parts
    • Experience using QuickBooks and SmartSheet

    IN ADDITION TO WORKING FOR THE #1 COMPANY IN MAZDA AFTERMARKET PERFORMANCE, CORKSPORT OFFERS EXCELLENT BENEFITS

    • We only work 1/2 day on Friday
    • Monthly incentive to drive a Mazda of your choice
    • Receive funds twice a year to modify your Mazda
    • Employee discount
    • Profit sharing - Discretionary
    • Paid Time Off & Paid Holidays
    • Paid Medical, Dental, and Vision
    • 401K + Matching
    • $19.25 Hr./DOE

     

     

     

    Company Description

    CorkSport has been in the business of developing and manufacturing aftermarket Mazda parts since 1998. Our passion for Mazda performance goes beyond the walls of our headquarters, it's something that we live and breathe here. Our team works day and night to develop and manufacture the best Mazda performance parts and deliver them with highest level of customer service. Our 97% satisfaction rate isn't good enough for us, we strive for 100% satisfaction. At CorkSport, we have a motto we like to use around here that goes, "we absolutely, positively deliver every time". That is what we expect from ourselves and what you can expect when you purchase from us!