Job Description

We are seeking a dynamic and passionate Corporate Marketing Manager to drive meaningful connections between our organization, our customers, and the communities we serve. This role is instrumental in enhancing our brand's reputation, driving engagement, and showcasing our commitment to social impact and industry leadership. The ideal candidate will have a strong blend of marketing expertise, project and event management, and a genuine passion for making a positive impact.

Reporting directly to the Vice President of Corporate & Digital Marketing, this position leads collaborative, cross-functional project teams to define, design and implement exceptional customer experiences and Corporate Social Responsibility (CSR) programs from large annual projects to day-to-day support, ensuring seamless execution at all levels of the organization.

This is hybrid position out of our Cary, NC headquarters.

DUTIES AND RESPONSIBILTIES

Corporate Marketing

• Develop and execute comprehensive corporate marketing strategies that align with our brand's objectives and resonate with our target audiences
• Collaborate with cross-functional teams to create and implement integrated marketing campaigns, ensuring a cohesive and consistent brand message
• Oversee the creation of marketing materials, content, and collateral that effectively communicate our corporate values, initiatives, and achievements

Community Engagement

• Plan and execute CSR initiatives, including the Home for Good project, Connecting Communities and our Employee Assistance Fund, that reflect our company’s values and goals, and enhance our standing within the communities we operate in
• Manage relationships with partner organizations, nonprofits, and community leaders to drive effective collaboration and alignment of goals
• Organize and participate in community events, workshops, and initiatives that showcase our commitment to social responsibility

Event Management

• Designs and creates customer experiences that align with our brands’ value propositions

• Executes national trade shows, customer hospitality and industry events; responsible for event strategy, content, flow, event management and budget

• Develop strategies to generate leads, drive attendee engagement, and enhance brand awareness at trade shows and industry events

• Supports the planning of national events, including the annual leadership meeting, and others as needed

• Ensures customer programs and resources are well communicated to drive acquisition for new customers, and adoption/participation for existing customers

• Facilitates cross-functional work required to deliver an extraordinary customer experience, by identifying, prioritizing, and leading assigned initiatives

• Manages our voice of customer (VOC) platform as a system administrator

Measurement and Analysis:

• Monitor and analyze the performance of CSR initiatives, events, and campaigns, providing actionable insights for optimization
• Track and report on key performance metrics related to customer engagement and event success

Cross-Functional Collaboration:

• Collaborate closely with internal departments, including PR, communications, sales, and product teams, to ensure cohesive messaging and alignment
• Integrate CSR initiatives and marketing efforts into broader business strategies
• Collaborate with HR and internal communications teams to engage employees in CSR efforts, promoting volunteerism and participation

Qualifications

• Bachelor's degree in marketing, communications, journalism, marketing, or a related field
• Minimum of 7 years proven experience in branding, marketing, PR or a similar role
• Excellent verbal and written communication skills, with the ability to adapt to different styles and formats for multiple, various customer segments and brands
• Expert understanding of branding strategies and customer segmentation best practices
• Proficiency in CSR strategy development, event planning, and integrated marketing concepts
• Foundational knowledge of graphic design processes and best practices
• Experience conducting or overseeing quantitative and qualitative market or customer research, monitoring competitor brand strategies
• Creative thinking and problem-solving skills
• Extremely detail oriented with high quality standards
• Ability to work under pressure and manage multiple tasks and priorities
• Team player with a positive attitude and a customer-centric mindset
• Ability to successfully execute projects in a matrix organization with varied stakeholders and priorities
• Proficient in Microsoft Office Suite
• Familiarity with project management tools such as Asana or SmartSheet a plus
• Ability to travel 10% - 20%

Additional Information

This is a hybrid position out of our Cary, NC headquarters.

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

All your information will be kept confidential according to EEO guidelines.