Job Description

As the Demand Generation Manager at Cornerstone Building Brands - Aperture Solutions, you will be responsible for developing and executing demand generation strategies to drive Volume and Average Selling Point growth. This role requires a strategic thinker with expertise in B2B lead generation, performance marketing, digital advertising, and a proven track record of optimizing campaigns for success.

This is a hybrid role, working at our corporate office in Cary, NC 3 days a week

DUTIES AND RESPONSIBILITIES

• Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with business objectives, leveraging various channels including digital marketing, content marketing, webinars, and more
• Campaign Management: Oversee end-to-end management of demand generation campaigns, ensuring alignment with target audience and business goals
• Lead Generation: Implement lead generation programs to capture and nurture leads throughout the sales funnel, collaborating closely with Sales teams
• Performance Marketing Strategy: Develop and execute performance marketing strategies aligned with business goals, leveraging digital channels such as PPC, SEO, SEM, and social media
• Data Analysis: Utilize analytics tools to measure and analyze campaign performance, making data-driven decisions to optimize for key performance indicators (KPIs)
• Content Development: Work with the Marketing Communications team to create compelling and targeted content that resonates with the target audience and supports demand generation efforts
• Collaboration: Work collaboratively with cross-functional teams, including Sales, Marketing, and Product Development, to ensure integrated and cohesive demand generation efforts
• Budget Management: Effectively manage demand generation budgets, allocating resources to high-impact initiatives

Qualifications

• Bachelor's degree in marketing, business, or a related field required; MBA is a plus
• Minimum of 5 years of experience in demand generation or related marketing roles in a B2B environment
• Proven success in developing and executing demand generation strategies that drive measurable results
• Experience with AB testing and building a learning agenda
• Experience developing and executing performance marketing strategies aligned with business goals, leveraging digital channels such as PPC, SEO, SEM, and social media
• Strong analytical skills, with the ability to analyze data and make data-driven decisions
• Excellent project management skills and the ability to manage multiple campaigns simultaneously
• Experience working collaboratively with Sales teams to align marketing efforts with sales goals
• Computer proficiency in MS Office (Word, Excel, PowerPoint), Google analytics, Digital Ads, Social Media Content analytics
• Excellent communication skills (verbal, written, and presentation)
• Marketing experience in the building materials industry is a plus
• Ability to work onsite at the Cary, NC office 3 days a week (Tuesday, Wednesday, and Thursday)

Additional Information

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

All your information will be kept confidential according to EEO guidelines.