COVALENTCREATIVE IS AN INDEPENDENTLY OWNED DIGITAL MARKETING AGENCY THAT PROVIDES CONTENT, CREATIVE, AND TECHNOLOGY SERVICES FOR FORWARD-THINKING EYECARE ORGANIZATIONS. EYES ON EYECARE® IS OUR DIGITAL PUBLICATION AND DOCTOR-FACING BRAND, AND A LEADING RESOURCE FOR THE NEXT GENERATION OF OPTOMETRISTS AND OPHTHALMOLOGISTS. WE WORK WITH SOME OF THE LARGEST GLOBAL ORGANIZATIONS IN HEALTHCARE AND WE'RE GROWING — FAST.

WE'RE LOOKING FOR A DRIVEN, INDEPENDENT, AND GROWTH-MINDED SOCIAL MEDIA SPECIALIST TO DEVELOP, GROW, AND ENGAGE WITH COVALENTCREATIVE-OWNED SOCIAL MEDIA AUDIENCES. THIS NEW TEAM MEMBER IS RESPONSIBLE FOR ORGANIC POSTS, PAID ADS, AND INFLUENCER MARKETING EFFORTS, AS WELL AS FOR SUPPORTING INTERNAL MARKETING PROJECTS. IF YOU'RE LOOKING FOR GROWTH AND INDEPENDENCE IN YOUR CAREER, WE'D LOVE TO MEET YOU!

WHO ARE WE LOOKING FOR?

We are looking for an independent, efficient, and highly motivated Social Media Specialist to help us build brand equity and awareness. This individual will be instrumental in helping us make our mark in this rapidly-expanding industry.

The Social Media Specialist will be responsible for working to create engaged social media communities through conceptualizing and creating social media assets, promoting content, and managing special projects. The Social Media Specialist will be tasked with managing all social media accounts, maintaining our content calendar, paid social ad campaigns, and more.

WHAT WILL YOU BE DOING?

Social Media Posting and Engagement

• Post and engage daily on our high-growth social media channels (Instagram, Facebook, LinkedIn, Twitter, TikTok).
• Post all approved content and promotions to CovalentCreative-owned social media channels—including content created for both internal and client campaigns.
• Regularly and consistently engage with other companies, influencers, and our followers for all CovalentCreative-owned channels that we manage by sharing, commenting, liking, and interacting.

Campaign Promotions

• Conceptualize and create all social media assets for internal campaigns, in partnership with our graphic design and/or film team.
• Regularly promote Eyes On Eyecare content through effective posting and engagement strategies
• Maintain our social media content calendar and collaborate with the internal marketing team on strategic planning for content marketing, event, and other campaigns.
• Manage special social projects, including but not limited to live video campaigns, takeovers, and influencer sourcing and agreements.
• Draft and manage paid social ad campaigns, including audience segmentation and copy optimization.

Social Media Strategy

• Stay up-to-date with the latest social media tactics and trends, including new platform features. Proactively and independently learn about social media to help keep us on the cutting edge by reading books and blogs and watching videos.
• Keep a pulse on where our audiences regularly interact in social communities and suggest new platforms for us to build out, as appropriate.
• Work with the Associate Director of Marketing to develop and update our internal social media strategy, ensuring that our social activities support and further broader company and departmental objectives.
• Note: Researching and suggesting new tactics and services that we could leverage internally and/or offer clients to increase the scope of work is not required, but it is highly encouraged and will accelerate growth in this position.

WHAT ARE THE REQUIRED QUALIFICATIONS?

• 2+ years of full-time content marketing experience
• Experience with B2B marketing campaigns
• Experience with conceptualizing and creating social media assets
• Experience across all social media channels (Instagram, Facebook, LinkedIn, Twitter, TikTok)
• Experience collaborating with internal graphic designers and film teams

TOP CANDIDATES WILL ALSO HAVE:

• A background or experience marketing to a healthcare professional audience and/or a highly technical audience
• Event marketing experience
• Experience using HubSpot and/or ClickUp

A NOTE ON QUALIFICATIONS:

Not all applicants will have skills that match a job description exactly. CovalentCreative values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having experience with these exact job duties makes for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering this role. We are always looking for people who will bring something new to the table.

WHERE ARE WE?

CovalentCreative is a distributed organization whose team members primarily work remotely. We have an office adjacent to Balboa Park in Hillcrest, San Diego that you can work from if you choose. Our office space is also home to an incredible in-office studio where we Livestream, film education, host interviews, and do product photography!

WHAT IS IT LIKE TO WORK FOR COVALENTCREATIVE?

We've built an organization where everyone is passionate about where they work and what they do, and we think the greatest benefit of working at CovalentCreative is the freedom to define your role and the ability to make key decisions that have a direct impact on the success of the company.

OF COURSE, WE ALSO OFFER:

• Comprehensive health insurance (90% silver plan coverage)
• Vision insurance
• Dental Insurance
• 401(k)
• Annual Profit Share
• Paid Time Off, Sick Time, and Paid Holidays

AND SOME OTHER COOL PERKS…

• Remote-First: All employees have the choice of working 100% remotely, in our Balboa Park-adjacent office, or a combination.
• Volunteer Time Off
• Flex days
• Monthly team events
• MacBook (Apple equipment)