Job Description

SUMMARY DESCRIPTION

PROVIDE PROMPT, DEPENDABLE, HIGH QUALITY, VEHICLE SALES TO CUSTOMERS BY USING CURRENT PROACTIVE FEATURE BENEFIT SALES TECHNIQUES.

KEY RESULT AREAS

• MOTORCYCLE SALES

• CUSTOMER SERVICE

MAJOR DUTIES AND RESPONSIBILITIES

SALES DEPARTMENT MANAGERS

• ATTAIN NEW AND USED SALES QUOTAS AS AGREED UPON WITH THE SALES MANAGER.

• USE FLOOR TIME EFFECTIVELY TO MEET CUSTOMER NEEDS AND SOLICIT SALES OF ALL PRODUCTS.

• PRESENT THE FEATURES OF ALL PRODUCTS TO CUSTOMERS ALONG WITH THEIR BENEFITS.

• SHOW EACH CUSTOMER ADVANTAGES OF PRODUCTS OVER COMPETING BRANDS.

• CROSS SELL ADDITIONAL PARTS, ACCESSORIES, HOG MEMBERSHIPS, F&I PRODUCTS, WARRANTIES & SERVICE CONTRACTS ETC. WITH ALL NEW AND USED VEHICLES.

• MAINTAIN PROFIT MARGIN OBJECTIVE FOR ALL VEHICLE SALES.

• INTRODUCE NEW CUSTOMERS TO THE SERVICE, PARTS, GENERAL MERCHANDISE AND F&I DEPARTMENTS AND THEIR PERSONNEL.

CUSTOMER SERVICE

• FOLLOW THE C.U.S.T.O.M. SALES PROCESS.

• GREET CUSTOMERS IMMEDIATELY, IN A COURTEOUS AND FRIENDLY MANNER.

• HANDLE TELEPHONE TRANSACTIONS QUICKLY, AND COURTEOUSLY.

• ENSURE CUSTOMERS ARE PROPERLY QUALIFIED FOR NEEDS, WANTS, AND ABILITY TO BUY.

• PRACTICE A FEATURE / BENEFIT SELLING METHODOLOGY SO THAT ALL CUSTOMERS RECEIVE CONSISTENT TREATMENT WHEN DOING BUSINESS.

• USE A COMMON AND CONSISTENT QUOTATION METHODOLOGY FOR VEHICLE SALES, TRADE-INS AND PURCHASES.

• CONDUCT A ROAD TEST, AND PRE-DELIVERY INSPECTION PRIOR TO DELIVERY TO CUSTOMER.

• ENSURE THE DELIVERY TO CUSTOMER IS AN “EVENT” WHICH ENDEARS THE CUSTOMER TO THE DEALERSHIP.

• CONTACT CUSTOMERS USING MAILING LISTS, TICKLER FILES AND PERSONAL FOLLOW-UP TO ENCOURAGE ADDITIONAL SALES AND ENSURE CUSTOMER SATISFACTION.

• ENTER AND MAINTAIN CUSTOMER QUOTAS IN THE CUSTOMER RELATION MANAGEMENT SYSTEM

• HANDLE CUSTOMER COMPLAINTS REASONABLY, SHOWING EMPATHY AND A POSITIVE ATTITUDE, AND DEMONSTRATE OUR COMMITMENT TO “MAKE THINGS RIGHT”.

• ATTEND TRAINING SESSIONS TO KEEP CURRENT WITH SALES TECHNIQUES AND SALES DEPARTMENT ISSUES.

• CULTIVATE PROSPECTS (E.G., SHOWROOM CUSTOMER FOLLOW-UP, PHONE-IN INQUIRIES, PAST OWNERS, ETC.).

OTHER DUTIES

• AS ASSIGNED

SUPERVISORY RESPONSIBILITIES

• NO SUPERVISORY RESPONSIBILITIES

COMMITMENTS

• TREAT ALL EMPLOYEES AND CUSTOMERS FAIRLY, COURTEOUSLY, AND WITH DIGNITY.

• MODEL SUPERIOR CUSTOMER SERVICE BEHAVIOR FOR ALL SALES PERSONNEL BY MAINTAINING POSITIVE RELATIONSHIPS WITH CUSTOMERS, EMPLOYEES GM AND OWNER(S).

• REMAIN CURRENT WITH ALL SALES DEPARTMENT TRAINING AVAILABLE BY REVIEWING PROSELL & H.D.U. CLASSES AND ATTENDING SEMINARS, WORKSHOPS, AND OTHER RELATED TRAINING PROGRAMS ASSIGNED BY THE SALES MANAGER.

• BE PROMPT AND AVAILABLE FOR FLEXIBLE SCHEDULING.

• BE HONEST AND FAIR IN ALL BUSINESS DEALINGS.

• MEET OR EXCEED SALES QUOTAS ON A REGULAR BASIS.

• CONTINUALLY LEARN MORE ABOUT THE PRODUCTS AND SERVICES YOU SELL. STAY CURRENT ON MOTORCYCLE TRENDS AND SELLING FEATURES.

QUALIFICATIONS & JOB REQUIREMENTS

• MUST HAVE THE ABILITY TO GET ALONG WITH A BROAD CUSTOMER BASE.

• HIGH ENERGY LEVEL.

• EXCELLENCE COMMUNICATION SKILLS AND DEMONSTRATED “CLOSING SKILLS”.

• KNOWLEDGE AND EXPERIENCE WITH SALES OF HARLEY-DAVIDSON/BUELL MOTORCYCLES, AND OTHER PRODUCTS SOLD BY THE DEALERSHIP, OR THE DEMONSTRATED ABILITY TO QUICKLY LEARN THEM.

• MUST BE ABLE TO WORK EFFECTIVELY WITH ALL AREAS OF THE DEALERSHIP TO MAXIMIZE BOTH THE BUYING EXPERIENCE FOR THE CUSTOMER AND THE PROFITABILITY OF THE DEALERSHIP.