Collaborate with Managing Director of CB2 to create and develop the marketing / creative vision for the CB2 brand.
Conceive and execute an integrated brand development and marketing communications strategy that drives traffic and sales across retail, direct, and eCommerce.
Partner with the Creative Director, as well as external agencies, to ensure creative execution supports strategies and protects the equity of CB2 brand.
Act as liaison for Marketing within the CB2 Leadership team, assisting in leading strategy and financial analysis, as needed.
Drive promotional strategy and calendar for the CB2 in partnership with the Vice President of Operations and Business Strategy.
Act as an advocate for all brand concepts for the company and maintain an awareness of the changing competitive, technological, retail and customer environment.
Provide direction and planning advice for all qualitative and quantitative research, as well as internal analytical support and business recommendations, based on findings and key consumer insights.
Utilize market data, consumer research and insights, and competitive intelligence to identify new opportunities and needs in the market that will promote sales and create new revenue streams.
Ensure that all brand and marketing plans are executed well and within budget.
Enable the overall Marketing Department to operate efficiently and effectively by reviewing and enhancing all marketing processes, measurements, information systems, and organizational design when necessary.
Ensure that all customer communication reflects the company’s core values, and supports the CB2 brand’s core positioning and the achievement of the company’s sales and strategic goals.
Manage all aspects of performance and development of direct reports to encourage professional growth, promoting a strong sense of teamwork, and culture of high performance.
Collaborate and influence members of leadership team by persuading them to accept a point of view; adopt a specific agenda or take a course of action through building consensus and cooperation across various stakeholders.
Required Skills
This position requires a leader with an insatiable thirst for design and culture and can provide a strong appreciation for modern design to the CB2 Brand, while inspiring trust and respect through ethical and honest behavior; using ethical considerations to guide decisions; placing ethical behavior above personal gain; and maintaining confidentiality
Minimum 15 years of relevant business experience as a senior marketer leading a consumer-driven organization
Experience managing effective marketing programs in a fast-paced, multi-channel retail environment
Bachelor's degree in business or related field; MBA preferred
Excellent analytical and problem solving skills
Strong organizational skills that support attention to details
Demonstration of strong leadership skills across various functions within the Brand Marketing function
Experience fostering the learning and development of others with appropriate levels of needs analysis, coaching and support
Proven track record of strong listening skills, strong verbal skills and strong written skills to communicate effectively and efficiently