Creative Manager

Layne's Chicken Fingers

Creative Manager

Frisco, TX
Full Time
Paid
  • Responsibilities

    Position Overview

    We are seeking a highly creative, detail-oriented, and culturally plugged-in Creative Manager to lead the execution of our brand across digital, social, in-store, and franchise marketing touchpoints. This role is responsible for bringing the brand to life visually through compelling creative direction, content production, graphic design oversight, and social-first storytelling.

    The ideal candidate is equal parts designer, content creator, and creative strategist — someone who thrives in a fast-paced environment, understands modern consumer brands, and can both concept and execute. This person should also have hands-on experience filming and editing engaging social media content optimized for platforms like TikTok, Instagram Reels, YouTube Shorts, and Meta.

    Key Responsibilities

    Creative & Brand Management

    Manage day-to-day creative execution across all brand channels

    Ensure consistency of brand standards across digital, print, in-store, and social touchpoints

    Develop creative concepts and campaigns that support brand marketing initiatives, promotions, LTOs, openings, and partnerships

    Translate marketing strategies into visually compelling creative assets

    Help evolve and maintain brand guidelines and creative systems as the company scales

    Content Creation & Social Media Production

    Film, edit, and produce social-first video content for TikTok, Instagram Reels, YouTube Shorts, and other digital platforms

    Capture in-store content including food, lifestyle, employee culture, grand openings, and trend-based social moments

    Edit short-form videos with a strong understanding of pacing, hooks, transitions, captions, and platform best practices

    Collaborate with the social media team to create high-performing, platform-native creative assets

    Design & Production

    Create marketing collateral including menus, signage, email graphics, digital ads, presentations, packaging, and promotional materials

    Prepare production-ready files for print, large format, signage, and vendor execution

    Partner with internal stakeholders and vendors to ensure creative quality and accuracy

    Manage creative asset organization and DAM systems

    Qualifications

    4–7+ years of experience in creative design, graphic design, brand marketing, content creation, or creative production

    Strong portfolio showcasing branding, social media content, video editing, and campaign execution

    Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects preferred)

    Experience filming and editing content on both professional cameras and mobile devices (iPhone/social-first production)

    Deep understanding of TikTok, Instagram, and emerging social content trends

    Strong typography, layout, and visual storytelling skills

    Ability to manage multiple projects and deadlines in a fast-paced environment

    Experience working with consumer, lifestyle, hospitality, restaurant, or retail brands preferred

    Strong communication and collaboration skills

    Highly organized with strong attention to detail

    What We’re Looking For

    Someone who understands culture, internet behavior, and modern brand storytelling

    A self-starter who can both think strategically and execute tactically

    A creative who can move fluidly between polished brand campaigns and scrappy social content

    Someone excited to help shape and scale a fast-growing brand