Job Description

The Cricut Creative Department is a multi-faceted team of dreamers and doers who bring the Cricut brand to life through exceptional creative content. This in-house team turns business strategy into visual reality with best-in-class, forward-thinking solutions that consider the full scope of consumer touchpoints. The team is comprised of four key areas: Design, Copy, Project Design, and Operations. Together, their work helps people lead creative lives.

The Creative Department’s Copy Team is a highly collaborative group of wordsmiths who embody the voice of Cricut across all consumer-facing touchpoints. This team owns the full scope of the copy process from conceptual work to support the Concept Team through hand-off of approved copy to their various partners. They are accountable for translating Marketing’s messaging into consumer-facing, brand-right copy whether in campaigns, on product pages, in Design Space, and more.

We’re looking for a Product Copywriter to join our growing creative team. This junior-level writer will support product content across Cricut’s expansive portfolio—including machines, tools, materials, and accessories. With a strong focus on high-SKU-count copywriting, you’ll craft clear, compelling, and on-brand product descriptions and naming conventions that inform and inspire crafters across a variety of our owned and retailer selling platforms.

This role is perfect for someone early in their career who’s passionate about product storytelling, eager to learn, and comfortable working in a fast-paced, detail-driven environment.

Key Responsibilities

• Write clear, concise, and engaging product copy for a high volume of SKUs across machines, tools, and materials

• Collaborate closely with Global Product Managers, Platform and Brand Marketers, and Legal to understand product features, benefits, and user needs

• Translate technical specs into accessible, user-friendly language for a wide audience of crafters

• Maintain consistency with Cricut’s brand voice, tone, and style guidelines across all product categories

• Ensure product copy aligns with retail and e-commerce best practices (e.g., Amazon, Walmart, Cricut.com)

• Support naming strategy and product hierarchy in collaboration with cross-functional teams

• Edit and proofread product copy for clarity, accuracy, grammar, and compliance

• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment

Qualifications

• 1-3 years of experience writing for a consumer brand, preferably in lifestyle, tech, or CPG with a strong product portfolio

• Bachelor’s degree in English, Marketing, Communications, Journalism, or related field —or equivalent work experience

• Strong writing and editing skills with a keen eye for detail

• Ability to adapt writing style for different audiences and platforms

• Experience working with high-SKU product sets is a plus

• Familiarity with e-commerce content strategy and SEO best practices

• Self-motivated, collaborative, and able to take feedback and iterate quickly

Additional Information

We’ve got you covered
At Cricut, we take care of our people. You'll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):
You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

One More Thing (It’s a Big One):
This role is in-office at least 3–4 days per week.
We believe that real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and enjoy those unplanned hallway conversations that spark great ideas—you’ll love it here.

If you’re looking for a fully remote role, this likely isn’t the right time or place. But if you’re excited by challenge, purpose, and building something better, we’d love to hear from you.

Let’s make something amazing—together.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.