Job Description

Crescent Canna is a fast-growing CBD company with our production lab in Charlotte, NC and our marketing and sales teams based in New Orleans, LA. Our mission is to provide high-purity cannabidiol (CBD) products at affordable prices, while maintaining the highest quality standards for ingredients and production. We manufacture more than 40 CBD products -- including CBD topicals, gummies, vape cartridges, pet products, and the highest-potency CBD oil available on the market -- and will be launching three new product lines in early 2021.

We are seeking a Digital Marketing Manager to help manage and grow marketing channels including the website, search, email, social media, display/native advertising, influencer partnerships, and more. While this role will primarily focus on digital marketing to drive website traffic and e-commerce sales, it will also support the CMO and coordinate on traditional/offline marketing projects as needed.

The Digital Marketing Manager will have the flexibility to work remotely, but will be expected to attend in-person meetings and work from our New Orleans office on collaborative projects as needed. In normal times, this is not a remote position. The Digital Marketing Manager will be responsible for a wide range of marketing activities, including:

• Managing email marketing campaigns, flows, lists/segments, A/B testing, and deliverability testing
• Conducting keyword and competitive research to help guide product development, marketing, SEO, and content campaigns
• Making product and page optimizations to improve rankings and performance for target keywords
• Crafting and editing engaging copy for emails, press releases, social media, ads, and more
• Planning, prospecting, and outreach for link building and PR campaigns
• Assisting with native, display, and retargeting ad campaigns
• Using analytics to assess performance, make strategic improvements, and find opportunities to drive visibility, traffic, and sales
• Coordinating with designers, developers, and other partners on digital marketing and website projects
• Coordinating on event sponsorships, direct mail, and other offline marketing projects

Qualifications include:

• At least 3 years of digital marketing experience at an agency or in-house marketing team
• Strong writing ability, with experience crafting compelling content for email, social, or other online channels
• Highly organized with an ability to manage resources and budgets
• Experience using Moz, SEMrush, Ahrefs, Google Keyword Planner, or other SEO and keyword research tools. E-commerce SEO experience is a huge plus.
• Experience using Klaviyo or other email marketing tools for executing and testing email campaigns
• Experience using Google Analytics, Google Search Console, and other analytics tools to provide actionable insight
• Experience using WordPress for basic website updates and on-page optimizations (no coding)

This is a full-time position based out of our New Orleans office with remote work flexibility. Base compensation is $42,000 to $55,000 depending on experience. To apply, please fill out THIS FORM (HTTPS://FORMS.GLE/1M21NCYJQ93IPOF9A) and then send your resume to CAREERS@CRESCENTCANNA.COM. Only applicants who complete both of these steps will be considered. Thank you!