Job Description

Cricut’s integrated communications team is looking for a proactive, highly motivated, communications and marketing professional with a passion for all things Pinterest. The social media coordinator, Pinterest, will be primarily responsible for executing Pinterest strategy across brand and influencer channels. This includes management of Pinterest content calendar, content development for the Cricut blog as well as pins, and channel optimization and strategy. It also includes management of Pinterest influencer campaigns.

The ideal candidate will work very closely with PR and digital teams to ensure the success of all campaigns and launches. This position reports to the senior manager, influencer marketing & social media.

RESPONSIBILITIES

• Partner with agency and internal team to execute strategy for Pinterest
• Develop and manage Cricut blog content calendar as it relates to content aimed at Pinterest; this includes ongoing evergreen content, as well as trending content   
• Manage project calendar as it relates to blog content headed for Pinterest
• Research and identify popular search terms on Pinterest to guide content strategy
• Create and post pins and repins, including imagery and copy
• Create and manage Pinterest influencer campaigns
• Become a Pinterest PhD—stay up to date on algorithm and platform trends, research and implement best practices, engage with webinars and trainings on the platform and industry, etc
• Partner closely with digital marketing team to understand and inform paid strategy and initiatives
• Grow Cricut’s Pinterest following organically
• Analyze programs and regularly report on success and key learnings from current strategy; make changes based on learnings
• Partner closely with cross functional teams, including PR and platform marketing, to support product launch strategies

Qualifications

• 2+ years experience in social media marketing, specifically growing and  managing Pinterest on brand and influencer channels
• Excellent copywriting skills
• Knowledge of Pinterest’s advertising platform
• Knowledge of SEO, keyword search, and Google Analytics
• Excellent communication skills
• Bachelor’s degree in marketing, communications, or PR

Additional Information

WHAT TO DO NEXT: Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!