Job Description

Cricut®’s PR team is looking for a PR Associate Manager who will be a strong addition to our marketing team. As PR Associate Manager for Cricut, you will support one manager and work directly with our agency team as well our cross-functional marketing channels. The right person for this role should have:

• Knowledge of the media landscape (specifically broadcast media)
• A clear track record of working with media contacts on pitches
• Media training expertise (have worked on training spokespeople)
• Experience with press and consumer events 
• Be able to produce reports using a suite of tools
• A general understanding of social media platforms
• Strong relationship-building and communication skills
• A background in journalist or communications preferred

As Cricut’s Associate PR Manager, you must have a “go-getter” attitude and be willing to dive in to a variety of topics and execute with maximum impact. You must have a passion for our industry and an appetite to learn and be creative. You will also have the opportunity to travel for this role. If you are someone that loves a fast-paced, passionate and creative environment, then this is a great role for you.

YOUR RESPONSIBILITIES

Work directly with our PR agency team

• Pitch planning and ideation
• Asset development and management
• Tracking and reporting coverage through reports
  • Emphasis on organic influencer coverage
• Press releases/news-focused blog posts
  • Mining stories in Facebook for press opportunities
  • Supporting press release and blog copy
• Execute on brand press events
  • Run programming for event alongside PR team
  • Identify the right product/projects to feature
  • Manage all logistics with third parties
• Develop a spokesperson broadcast platform for Cricut
  • Partner with the Influencer team to identify influencers on local/regional/national broadcast stations
  • Discover new influencers for segment opportunities
• Manage Cricut’s PR product seeding program
  • Pulling the right product for press members
  • Tracking product lifecycle with press members
• Collaborate closely with other departments including Influencer, Creative, Social, Direct-to-Consumer, Channel marketing and Sales
• Assist with budget tracking and planning alongside your manager

Qualifications

• College degree – major in communications, journalism, public relations or business
• Excellent writing skills (please provide examples)
• 4+ years of experience in an agency or brand working with press (please provide press clipping examples of stories you’ve driven)
• Proficiency in Microsoft word, excel and other basic computer applications
• Experience with social media platforms including Twitter, Instagram, Facebook, etc.
• Proficient in WordPress or other online blog platforms
• Willingness to travel 1-2x per quarter
• Ability to multi-task in a fast-paced environment with tight deadlines
• Proven track record of positivity in a work environment
• Strong relationship-building and communication skills

BONUS

•  Adobe Photoshop knowledge
• Understanding of analytics tools (i.e., Google Analytics and Google Trends)

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

Additional Information

WHAT TO DO NEXT: Please attach your resume including links to your Github, portfolio and/or personal website where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!