Job Description
DIGITAL MARKETING ANALYST
Crisp Results is looking for creative, driven, and independent self-starters to join our rapidly expanding team in Memphis. At Crisp, our passion lies at the crossroads of technology & marketing, and we embrace the work hard/play hard mentality. Most importantly, we place our trust in our employees and provide them with everything they need to live up to their full potential and grow both professionally and personally.
We are seeking a talented and motivated individual to empower the organization to be more data driven. A successful candidate will have a strong understanding of data manipulation, data relationships, spreadsheets, queries, and business intelligence tools. The position will perform deep analysis of performance data for internal consumption, as well as relentlessly pursue better ways to incorporate analytics into business processes and goals.
MAIN RESPONSIBILITIES:
Analyze and assess the performance of digital marketing campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
Utilizes data-driven analytics along with a marketing background to combine internal and external data to provide insights, optimize targets, allocate budget efficiently to hit conversion goals
Performs daily analysis and reporting on campaign performance and makes necessary optimizations based on KPIs
Develop and implement actionable, long-term strategies across paid digital platforms
Actively seek ways to improve account performance and diversify budgets to maximize ROAS
Review Google Analytics (and other third party tracking software) and creating insightful, meaningful, accurate reports and analysis
Create dashboards using business intelligence software platforms, as well as create ad hoc reports for business management personnel
Produce timely reporting for weekly and monthly business reviews.
Own the implementation of new tools and processes to collect and distribute reports, dashboards, and analysis.
Understand and transform data into key metrics and build out the narrative that makes those numbers actionable
QUALIFICATIONS:
Excellent analytical skills for data-driven decision, deriving and disseminating actionable insights resulting from such analysis
Experience pulling actionable insights or data reports from Google Analytics a plus
Keen attention to detail for the purposes of optimization and achieving marketing efficiencies
Strong understanding of digital marketing terminology and metrics, and how they are all interconnected
Experience managing paid search campaigns in Google Ads & Bing/YahooAbility to work on initiatives proactively with minimal supervision
Experience with paid social platforms, such as Facebook, Instagram, Twitter, Pinterest
Experience with native advertising platforms, such as Taboola, Outbrain, Google Ads, Yahoo
Ability to interpret analytical data from various sources to create insightful, actionable, and accurate insights for client strategies & reports
Ability to prioritize workload with strong time management skills to efficiently handle several projects at any given time
Strong working knowledge of Excel, and capacity to learn and work with various databases and technical systems
Experience with bid management and web analytics tools
REQUIREMENTS:
BS degree in Business, Marketing, Mathematics, computer science, engineering, or related
3 or more years of experience in digital marketing, preferably as an analyst
Must have a strong knowledge of Microsoft Excel, pivot tables, business intelligence tools & databases
Must be familiar with digital marketing channels such as, Google Ads, Facebook, Bing Ads, Oubrain, Taboola, etc
WHY WORK AT CRISP? Crisp offers a casual, laid-back work environment where we have fun while getting our work done. Here, there’s room for growth, exploration, and creativity. We offer competitive pay and benefits, learning opportunities, flexible work hours, company outings, frequent in-house celebrations, a well-stocked kitchen with free snacks, drinks, coffee, beer & wine. We’re positive, supportive, and we have a great sense of humor. Come see for yourself!
Company Description
Crisp Results mixes data, design, technology, & innovation to create the perfect blend of acquisition solutions, at scale, for the world’s largest brands. Our solutions are all performance based, which guarantee results for our advertisers. By using stringent qualifiers to deliver consistent results, our advertisers can count on our quality. With many filtering and scheduling options, we strive to meet the needs of every advertiser. Every vertical we enter is done so strategically, with the sole purpose of scaling. Competitive pay, health/dental/vision, 401k w/ employer match, flex work hours, paid vacation, unlimited TO policy, free snacks and drinks, company outings, frequent in-house celebrations, and much more!