CROSS COUNTRY HEALTHCARE IS LOOKING FOR TOP TALENT TO JOIN OUR TEAM
Cross Country Healthcare is a national leader in providing innovative healthcare workforce solutions and staffing services. Our solutions leverage our nearly 40 years of expertise and insight to assist clients in solving complex labor-related challenges while maintaining high quality outcomes. We are dedicated to recruiting and placing highly qualified healthcare professionals in virtually every specialty and area of expertise. With more than 9,500 active contracts, our diverse client base includes both clinical and nonclinical settings, servicing acute care hospitals, physician practice groups, outpatient and ambulatory-care centers, nursing facilities, both public schools and charter schools, rehabilitation and sports medicine clinics, government facilities.
The Manager, Programmatic Advertising will be responsible for the strategic planning, executing, managing & optimizing of programmatic media across multiple channels, platforms and devices including display, video, mobile and native advertising to support digital talent acquisition campaigns for the organization’s brands. This includes campaign setup, budget management, strategy development and campaign optimizations to ensure brand KPIs are achieved. The Manager will also serve as the primary liaison between the Marketing team, business/recruiting teams and the digital agency to ensure that the strategy, campaigns, targets and budgets are aligned in order to achieve the brand KPIs.
This role requires a deep understanding of programmatic media buying and experience executing campaigns, leveraging digital bid management systems. This individual will also need to understand the intricacies of the organization’s businesses and how to translate business strategies and goals into efficient and effective paid media campaigns, as well as provide regular consultation, analysis and reporting on the activity of the teams and campaigns and be responsible for all day-to-day programmatic services across specified company brands.
ESSENTIAL FUNCTIONS:
- Serve as the primary point of contact for talent acquisition advertising with brand recruiting teams, leadership, marketing team and agencies to develop digital media recommendations, research (including campaign forecasting), campaign implementation and reporting/analysis.
- Serve as the strategic and tactical programmatic media lead across all brands and provide expert counsel and guidance to internal teams and agencies to ensure brand KPIs for talent acquisition are achieved.
- Partner with local and national recruitment teams to provide support on lead management, flow and conversion.
- Provide regular analysis and end-to-end reporting on all acquisition campaigns, including conversion issues, opportunities for enhancement and necessary optimizations.
- Oversee the development, management, measurement and presentation of multi-channel digital strategies aligned to brand goals.
- Execute and optimize programmatic media campaigns, overseeing campaign budgets and pacing while making informed adjustments to creative, targeting and bidding to ensure client goals are achieved.
- Craft and present strategy, learnings and programmatic optimization recommendations to internal teams, executives and agencies in verbal and written form.
- Analyze media spend datasets to create weekly reports and communicate campaign status and progress to internal teams.
- Ability to troubleshoot campaign support issues.
- All other duties as assigned.
Required Skills
- Strong business acumen and ability to deliver superior marketing strategies.
- Excellent communications and presentation skills.
- Strategic/critical thinker – fresh, innovative approach.
- Team player / ease with all levels of staff / self-motivated.
- Change agent -- Ability to navigate complex matrix organizations.
- Extensive experience delivering results with high standards under tight deadlines.
- Flexibility and ability to manage competing demands for optimal outcomes.
- Ability to turn complex or disjunct pieces of information into cohesive messaging.
- Very well organized and detailed oriented with strong project management skills.
- Demonstrated ability to work well under pressure.
- Excellent organizational skills and the ability to meet deadlines.
- Ability to work independently and collaboratively with an entrepreneurial mindset.
- Proven and successful track record in developing and managing internal and external relationships with key internal stakeholders.
- Current on digital marketing and programmatic advertising trends.
- Ability to deliver quality customer service, both internally and externally.
Required Experience
- Four-year college degree or equivalent work experience; Marketing, Statistics or Finance is a plus.
- 5-7 years of experience in digital media management and lead generation.
- Experience in developing and executing B2C acquisition campaigns. Talent recruiting and healthcare experience is a plus.
- Excellent people skills, demonstrating an ability to work across complex stakeholder relationships.
- Strong analytical thinking and written, presentation, analytical, quantitative and verbal skills
- Deep analytical and campaign performance measurement experience.
- Ability to distill and convey technical concepts to non-technical stakeholders pertaining to programmatic technologies.
- Proficient working with Microsoft Office applications; strong Excel and PowerPoint skills.
BENEFITS
Cross Country Healthcare offers a competitive compensation and benefits program including: Medical plan, Dental plan, Life insurance, Disability plan, 401(k) plan and Tuition Assistance
CROSS COUNTRY HEALTHCARE IS AN EEO EMPLOYER - M/F/ VETERAN/DISABILITY