Job Description
We’re hiring a bright cross-channel Media Planner to manage day-to-day responsibilities in our New York office. The role covers media planning and buying from A to Z – target analysis, plan development, client management, media partner negotiations, program execution & optimization and champions integration and strategy.
You should have 1-2 years of agency experience and thrive in a fast paced, entrepreneurial environment. You’re truly passionate about advertising, have strong analytical, presentation and multi-tasking skills. You’re diligent, resourceful, and should like coming up with solutions to the impossible. And, you should be comfortable in a casual and collaborative environment where the structure is loose, the only limitations are your own.
DAY TO DAY:
- Media Plan development (strategy and tactical approach) and Cross-channel knowledge
- understanding the role of each channel (traditional, social, sem, display/programmatic) individually and as part of an overall media mix and how each channel operates (planning process, how do they buy, how is it different than other channel
- Strategic thinking. Coming prepared with solutions to address client and team needs.
- Measurement – Should understand what different forms of measurement are available and how to determine which is the best solution for a client.
- Day to day client contact with handling inquiries, sharing points of view, formal presentation experience.
- Vendor experience with RFP process and negotiations
- Work with billing/client accounting team on monthly billing
- Weekly campaign recaps and monthly reporting and optimization recommendations
- Training Assistants – mentor and partake in your assistant’s development.
- Detail Oriented – turning over accurate and complete work that is reviewed by Supervisor to be shared with clients.
- Be proactive/take initiative. Lead the planning/partner selection with supervision.
- Involvement with other agency projects - new business, cultural or training initiatives, etc..
- Tools: Freewheel/Strata and Adazzle, Nielsen, Kantar, MRI, Simmons, Telmar, YouGov, Datorama
THE EXPERIENCE:
- It’s more than just doing the job, it’s about doing things the right way and living our values of Trust, Reason and Happiness, day-in and day-out.
- Our culture is of the upmost importance and we lead with a genuine and authentic approach
- A place to find your purpose and grow your career. Your success is our success.
- Twice year reviews and career path planning
- Training programs
- Culture and diversity participation