Job Description

We are looking for a passionate, collaborative and adaptable individual to join our team as an Analyst. The analytics group provides resources across the “equity” to the “response” side of the continuum of brand and media management. We are passionate about the possibilities of media accountability within the evolving paradigm of measurement and data analysis. We employ multiple traditional and non-traditional methods & data sources to tackle challenges concerning consumer insights, brand equity, media attribution, media accountability, data dashboarding and advanced modeling.

As a member of the analytics team, you will work closely with the various members of the Analytics team, in addition to New Business and Account Teams, to help solve current and prospective client strategic problems. This is a significant responsibility as the agency looks to the Analytics group for much direction, strategic thinking and prowess in data science.  Candidates with advertising agency experience most desirable, and specifically in media analytics.

RESPONSIBILITIES

• Join strategic discussions with our clients to help define media objectives, target customers & opportunity sizing, communication channels, optimal budget allocations and investment levels, media timing, and messaging.
• Generate quantitative and qualitative consumer and market research & strategy including
  • Demographic, psychographic, and behavioral customer profiling
  • Media channel coverage, penetration, receptivity
  • Brand health deep dives
  • Competitive analysis and category trends
• Conduct media effectiveness and ROI analysis including marketing mix models and multi-touch attribution, including data integration from various sources
• Clean, format and transform raw data into engaging visuals and compelling stories using Datorama and Tableau.
• Work closely with account teams to understand media campaigns, strategy and industry nuances of clients

Qualifications

MA or BA  with 1-2 years’ experience in market research/digital analytics/statistics/business intelligence/CRM/similar 

·       Experience with data visualization and common cloud platforms (Tableau, Datorama, Domo, etc.)

·       Understanding and basic knowledge of SQL and coding

·       Familiarity using syndicated consumer research surveys (MRI, Simmons, YouGov, etc.)

·       Previous exposure to media tools (Kantar, NMR, iSpot, Comscore, AdClarity, MOAT/DoubleVerify, Adobe SiteCatalyst/Google Analytics)

·       Solid organizational skills including attention to detail and multi-tasking agility

·       Enjoy the creative process of solving problems collaboratively

·       Willing to compromise their point of view in support of others

·       Very adaptable to fluid change and an entrepreneurial environment

·       Don’t mind rolling your sleeves up for data cleansing, data visualization and analysis

·       Not afraid to ask questions to ensure you have full understanding of your tasks and the background of requests

·       Really know your stuff on R, Python, Amazon Web Services in addition to SQL

Additional Information

CROSSMEDIA BENEFITS INCLUDE:

• Casual work environment, fully funded healthcare options, open/flexible PTO, generous maternity/paternity leave, 401(k) with company match program, health and wellness initiatives

All your information will be kept confidential according to EEO guidelines.