The Opportunity:Crunch Canada is currently looking for a Email Marketing Specialist with strong expertise in email marketing tocapture leads and inspire conversions. Using a combination of creativity and customer data, this position will plan and execute email marketing and SMS campaigns related to promotions, education and member retention.What You Will Do:● Write compelling content: Using your exceptional writing skills, you will create content thatsuccessfully attracts, engages, and educates audiences. You are comfortable creating powerfuland concise short-form and long-form copy for email newsletters, ads, SMS campaigns, etc.● Optimize the customer journey by persona: Writing digestible, persona-centric content issomething you enjoy and have experience in. You will be creating modern and fresh content tooptimize their path to conversion. You can tailor your writing for different audiences and areespecially successful at communication with our consumers (members).● Perform day-to-day content writing activities including, but not limited to, email newsletters, SMScampaigns, ad copy, etc.● Strong ability to identify and segment target audiences and create impactful lead nurture copy todrive members.● Ensure prompt, accurate, and error-free communication with customers to build loyalrelationships and minimize unsubscribes.● Ensure emails follow industry standards and privacy policies, mobile friendly and CASLcompliant.● Work with management to define KPIs, create reporting, and analyze campaign performance.● Perform other marketing duties as required.Who You Are:● A post-secondary graduate in Communications, Marketing, Journalism or a related field.● A minimum of 3 years of writing experience.● Highly creative with experience in identifying target audiences and creating email campaigns thatengage, inform, and convert.● Excellent written communication skills and persuasive copywriting skills.● Hands-on experience with HTML.● An ability to work under tight deadlines with minimal supervision.● Bilingual would be considered a strong asset.