Position Title: Public Relations Manager

Reports to: VP of Crunch Signature and Brand Marketing

Overview

Spearhead all public relations activities at Crunch, including proactive outreach to media and overseeing two PR agency relationships (B2B and B2C). Lead the PR strategy, agency relationships, developing press releases and coordinating press events and interviews. Work closely with all members of the marketing team and C-level executives to produce successful public relations campaigns that drive member acquisition and brand awareness.

Responsibilities:

Serve as the point person and project manager at Crunch for all public relations aspects of the business

Create a media relations strategy to garner high-level regional and national placements for Crunch Fitness

Proactive outreach to existing media contacts and cultivate new contacts in consumer media, business press, and industry outlets

Organize and manage inquiries and interviews for Crunch team members

Draft press materials including press releases, advertorial content, fact sheets, pitch letters, quotes, and other content where necessary

Oversee Crunch blog content - coordinate with Crunch team members to write blog content and edit where necessary

Oversee and lead two PR agencies; the B2B agency primarily focuses on Franchise news and the B2C agency focuses on generally fitness stories and Crunch brand awareness

Plan and oversee press events when needed

Stay on top of key industry trends and tailor strategy based on evolving media landscape

Skills & Requirements:

Bachelor’s degree, preferably with a concentration in public relations or communications

6-10 years of experience with public relations

Excellent written and verbal communication

Strong contract list for the fitness/wellness space

Strong organizational and project management skills and attention to detail

Proficient in Microsoft Office Suite

Ability to think laterally and creatively and problem-solve while juggling multiple tasks

Experience planning events and on-site interviews

*Above description may be subject to change or alteration at any time. Crunch provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Flexible work from home options available.