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Leads & Database Marketing Manager Internship

CulinaryLocal

Leads & Database Marketing Manager Internship

Atlanta, GA
Internship
Paid
  • Responsibilities

    Job Description

    ** THIS IS AN UNPAID INTERNSHIP OPPORTUNITY WITH A FAST GROWING STARTUP.  ONLY SERIOUS NEED APPLY

    CulinaryLocal is looking for talented and self driven individuals to assist with lead management  and other marketing related functions. We are an early stage startup and there is an opportunity make immediate and significant contributions to the growth and success of our company. The position is ideal for college students pursuing marketing related fields.

    Responsibilities

    * Add or repurpose a field for Prospect, Customer, Dead, Dormant, Agency (account ty

    Remove unused fields such as shipping, fax, billing, etc…

    * Have a field for Events, Experiences, Both

    * Use the Industry field: Restaurant, Brewery, Distillery, Chef, Wine shop, Cooking school, Public Relations

    * Review each account and identify prospects to call or for editors to contact to write features.

    * Remove bad email addresses, add missing email addresses

    * Track in Zoho if we’ve written a feature? Why and where? (Attachments-URL)

    * Create lead report using Zoho Sheet View, exporting. This should be provided to Content team to write features. Will supplement traffic.

    * Go through business cards and add leads to Zoho.

    Building Prospect Lists (leads, content team features & emails for mailchimp nurture campaigns)

    * In Dropbox, there is a Prospects folder that includes numerous spreadsheets that have already imported into Mailchimp. Curate those lists into leads that could be added into Zoho AND provided to the content team to call upon.

    * Review past weekly and weekend event roundups for the past 12 months and add those restaurants to Zoho as leads and distribute to the content team to contact. The roundups are an absolute goldmine of businesses we should be contacting for features and prospecting. 

    * The Social Media team also needs a comprehensive list of area restaurants and hospitality businesses so they can get their social media handles and follow and engage with them on FB, twitter, Instagram, Linkedin, etc….

    * Capture email addresses for the principals for each business we add to zoho. These emails can then be automatically imported into Mailchimp, Event Partners list. You can get the login via the Accounts spreadsheet.