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Marketing Manager

C

Culligan International Company

Marketing Manager

Des Plaines, IL
Full Time
Paid
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  • Responsibilities

    Job Description

    RESPONSIBILITIES: The Marketing Manager will be a contributing team member within the Culligan International Marketing Team, with primary focus on the Zip US Business Unit. They will be responsible for leading marketing vision, strategy and execution to drive the growth of Zip Water in the USA. This role will be responsible for delivering an integrated marketing approach that creates a unified and seamless experience for consumers to interact with the Zip Water brand. The position will also be responsible for leading external agencies and coordinating/collaborating with all divisions of the organization to ensure world-class, digital first marketing communications and analytics, including collaboration and oversight of website, SEO/SEM, social media, CRM, lead nurturing, advertising, sales promotion, sales enablement and public relations, through their respective mix of tactics, methods, channels, media, and activities. 

    ABOUT ZIP WATER: Zip Water is known globally for being the world’s most advanced drinking water appliances. Founded in Australia in 1947 and purchased by Culligan in 2017, we’ve always been innovators, advancing and perfecting our drinking water technology for decades. Today, the HydroTap can be found in thousands of homes and offices around the world and was formally launched in the US in late 2018. 

    SPECIFIC JOB FUNCTION: 

    • Collaborate with various stakeholders to develop and oversee the brand and marketing strategy and coordination of the marketing calendar, budgets, website and CRM road maps and releases. 
    • Build strategic relationships and partner with key industry players, agencies and vendors overseeing and effectively managing these relationships and the associated budgets. 
    • Manage multiple marketing functions including product marketing, collateral, sales and service enablement tools, events and exhibitions.
    • Collaborate closely with internal Culligan colleagues and external agencies on website content, CX & UX, mobile, SEO & SEM, CRM, lead nurturing, and marketing analytics.
    • Engage with end customers, distributors and dealers to proactively identify areas to improve and add value, implementing initiatives that continually improve the customer experience and grow the brand. 
    • Collaborate on implementation of search engine optimization/marketing (SEO/SEM) programs to increase awareness and consideration of Zip Water products and services to drive increased traffic on our website 
    • Understand and report on data trends and customer behavior; compile insights, analytics and research to drive ongoing customer experience and marketing improvements across platforms, devices and buyer journeys. 
    • Research web technologies, marketing practices and industry specific content to further enhance our digital activities; review analytics to gain understanding of user activities and behaviors and utilize data to drive efficiencies of KPI’s with agency partners.
    • Present progress against deliverables/action plan in bi-weekly leadership meetings.
    • Interact closely and be liaison between Zip Water Sales and Distributor marketing teams and Culligan International Digital Marketing Team to align business objectives and priorities that deliver integrated and targeted experiences for various audiences and client segments and leverage business assets & talent for Zip US business unit.

     

    SPECIFIC JOB FUNCTION CONTINUED:

    • Work closely with the broader Culligan marketing team to expand the use of agile project management from CX and UX work into Marketing projects & collaborate with Culligan International Marketing team on digital & website content requirements etc.

     

    REQUIREMENTS:

    • Bachelor’s Degree in Marketing or Communications. MBA preferred. 
    • 5+ years’ leadership experience in marketing at a start-up to mid-sized company. 
    • 3+ years’ at the strategic, innovation & executional levels, knowledge or experience in digital marketing preferred but not required.
    • Proven experience in Salesforce, Pardot, WordPress, WooCommerce Google Analytics, Microsoft Office 365 (Word, Excel, PowerPoint etc.) 
    • Proven client, agency, and budget management skills.

    COMPETENCIES:

    To perform the job successfully, an individual should demonstrate the following competencies in this position; Interpersonal Decision Making, Accountability, Integrity Strategic Skills, Detailed-Oriented, Passion Customer Focus, Resourcefulness, Creativity Vision Oral/Written Communication, Goal-Setting Team Player.

     

    Company Description

    As the world’s leading water experts, we are dedicated to delivering high-quality water solutions to residential, commercial and industrial customers. Headquartered in Rosemont, Illinois, Culligan International offers technologically advanced, state of the art water filtration products, including: water softeners, water filtration system, industrial water treatment solutions, drinking water systems and whole-house filtration systems.