Job Description
WE ARE ZEROWATER, the digital-first Retail Global Consumer Brand, part of the Culligan International Group. (For more information about ZeroWater and Culligan, see https://corporate.culligan.com/our-brands/ ).
We design, manufacture and sell premium “plug-in” water filtration solutions, that do not require installation, they simply and seamlessly work “out of the box”. Our signature ZeroWater Pitcher + Filter solution removes the most contaminants of any water filter pitcher.
So, we are not a “trading company” but rather a fully integrated player.
We reach our customers through a combination of online and offline channels, including Amazon, own e-commerce on ZeroWater.com, third party e-commerce (e.g. Walmart.com, Target,com, etc) and offline Brick & Mortars (WalMart, Target, Best Buy,…).
We are a scale-up business, funded 10 years ago and now becoming the real contender to the incumbent in the market.
We aim at disrupting the category and becoming the dominant player in the Premium positioning space, with a range of superior water filtration solutions that are being introduced along with our current signature solution.
Growing our digital revenues and further develop our Digital-To-Consumer business is a transformative project and a key priority for the growth of the whole Group.
ZeroWater is a Division of Culligan International, the fastest growing global player in Water Consumer Solutions, targeting both Commercial and Residential. The Group is backed by Advent International, with a consistent track record of investing in growth companies.
THE NEEDS WE ARE ADDRESSING AND THE PROBLEM WE ARE FIXING.
People do not care about appliances or products: they care about getting access to tasty and safe water.
· Water Quality is a growing global problem:
o 37% of global drinking water is IMPURE, 844 million of people live without access to safe water; 61% of global water is Hard Water
o Over 20 thousand suspect chemicals found in bottled water
o Emerging pollutants are already affecting health and not yet regulated: technology and science, and the related potential pollutants, are simply faster than legislation
· Plastic is a growing global problem:
o Half a trillion plastic bottles, used mainly for drinking water, is expected to be consumed annually by 2021
o Non-biodegradable plastics wash into seas and oceans, where it has devastating effects on marine wildlife
WE SIMPLIFY THE CHOICE AND DIGITAL PURCHASE OF HIGH-QUALITY SOLUTIONS TO IMPROVE QUALITY OF WATER, at home and on the go, by removing potential water pollutants, with environmental and plastic-free solutions in a Fully Digital Customer Journey, including connected solutions (IoT) and customer Apps. Our work is backed up by extensive global Voice of the Customer work that backs up our Value Proposition Design.
WHAT KIND OF PEOPLE WE ARE LOOKING FOR?
We are building the North American Digital Retail team, who will progressively take care of additional brands already part of the Group or that we will acquire in future.
We want to augment our current team by bringing in diverse cultures and experiences from different industries and product categories, to disrupt this industry.
We are now looking for a highly qualified PRODUCT MARKETING SPECIALIST that will enable the company to grow and develop the business in North America, by focusing on managing the current product portfolio and developing new products.
The challenge is about creating a product with a razor-razorblade/ recurring revenue business model, with distinctive and superior Value Proposition and Unique Selling Propositions
We are looking for a very strong candidate, highly focused on retail and direct to consumer product marketing.
This is a “roll up the sleeves” role in a highly entrepreneurial environment and a start-up organization.
Key Responsibilities
The Product Marketing Specialist will support the Sr Product Marketing Manager across a variety of functions, including portfolio management, new product development support, new product launch support, trade sales support and customer service.
SPECIFIC JOB FUNCTION:
· Review and maintain the existing product line in the following areas; SKU maintenance, competitive review, new product or category needs, MSS Product Data
· Conduct full competitive retail analysis of ZeroWater products
· Maintain all existing packaging changes needed and manage timelines for development
· Support all short-term product development initiatives for both the ZW and Culligan DIY consumer product offerings
· Development of all training materials and sessions for new launches
PROFESSIONAL EXPERIENCE/QUALIFICATIONS
The successful candidate, university graduate with a strong academic achievement on relevant disciplines like Marketing, Business Administration, Economics, is required to have the following experience and skills:
The candidate will also require the following attributes:
Company Description
As the world’s leading water experts, we are dedicated to delivering high-quality water solutions to residential, commercial and industrial customers. Headquartered in Rosemont, Illinois, Culligan International offers technologically advanced, state of the art water filtration products, including: water softeners, water filtration system, industrial water treatment solutions, drinking water systems and whole-house filtration systems.