Job Description

Job Description

Insights Analyst – 23-00061

Parsippany, NJ - Hybrid position (3 days onsite in Parsippany, 2 days remote)

No Corp to Corp or 3rd party agencies

38.00-40.00 per hour w2

We are looking for a Insights Analyst to join our team of professionals! This is a great 12+ month possible contract to hire opportunity in Parsippany, NJ

The Insights Analyst, provides support to the company's Insights in the execution of Voice of the Customer and Market Research initiatives, the results of which will drive company's overall Brand, Product, Advertising, Marketing and Customer Program strategy.

The Insights Analyst is responsible for assisting the various functions across the company with marketing research, consumer, and customer insights projects to drive the strategy for new product development, branding efforts, contractor programs and other key aspects of marketing.

This role is focused on conducting marketing research and analysis by leveraging company tools or through managing vendor relationships.

The Ideal Candidate:

• Will have an analytical mindset while being intellectually curious as they help develop and deliver the information that will drive and support Marketing Strategy.
• Great listener and asks questions while working with their customers to clearly identify needs upon which to base and develop market research plans.

Market Research

• Performs end to end quantitative data research on customer insights.
• Partners with senior Insights resources and outside vendors to conduct relevant market research projects
• Presents data to business owners, as well as senior management, to give insight on our business
• Supports specific research needs for various products, programs, services and events departments research needs on request including but not limited to Contractor Program, Events, Finance/Insurance Marketing, Brand, Creative Services and Sales.
• Develops and launches questionnaires, conducts analysis, delivers results
• Partners with the direct marketing team, marketing services and legal to launch surveys to our customer database
• Supports Panel creation, execution, and management

Technical knowledge/skills (entry, intermediate, advanced)

• Experience with Excel (advanced), PowerPoint (advanced), and Word (advanced)
• Experience with Qualtrics or other online survey tools (quantitative data analysis)
• Experience in Marketing (intermediate)
• Experience conducting analysis and sharing actionable insights (intermediate)

General knowledge/skills (entry, intermediate, advanced)

• Strong communication skills (intermediate)
• Demonstrated project management skills and ability to effectively manage a large workload (intermediate)
• Demonstrated ability to manage multiple projects simultaneously (advanced)
• Time management skills (advanced)

Education/Experience

Bachelor's Degree mandatory; preferred degree in Marketing or General Management, but other business majors such as Finance, Accounting, Economics as well as Engineering majors, will be considered if the candidate has an interest in Marketing.

College graduates or professionals with 1-2 years of experience in marketing, marketing research or marketing analytics.

Keywords: Customer insights, insights analyst, marketing analytics, marketing insights, quantitative data, marketing, market research, brand, data trends, customer insights, creative, analytical, surveys, Data analytics, Qualtrics. survey monkey

Company Description

Quick feedback and quick offers! Apply today for assistance.

Company Description

Quick feedback and quick offers! Apply today for assistance.