Social Media and PR Coordinator
Job Summary:
Cyber Defense Labs is seeking a strategic and creative thinker to assist in the development and implementation of our social media strategy. This position represents an important role within the Marketing and Communications team by creating and maintaining a strong online presence and audience engagement strategy for our company.
As a Social Media and PR Coordinator, you would be an active member of our team helping to identify and execute creative strategies to build brand awareness, drive web traffic and expand audience engagement in support of our broader marketing and communications strategy. This is an excellent opportunity for someone with expertise across multiple social media platforms and in-depth knowledge of digital communication and social media trends and best practices.
An ideal candidate is:
A creative thinker always seeking new and creative ways to communicate and engaged audiences through online channels.
An innovator interested in trying new things, adopting new practices, staying up-to-date with evolving trends; likes finding ways to stand out and improve results.
Detail oriented paying close attention to their work to ensure high quality;
An excellent multitasker who can find order among competing priorities and track multiple projects at the same time.
A strong writer who enjoys researching facts and writing compelling copy that will motivate others to engage.
An active team player with a demonstrated ability to work well with others and contribute to broader marketing and communication initiatives.
Primary Duties and Responsibilities:
Develop strategy. Work across the marketing and communication team to develop a social media strategy that raises Cyber Defense Labs’ visibility, increases web traffic and boosts engagement with target audiences.
Build campaigns. Build strategic and measurable social media campaigns across major social platforms (LinkedIn, Twitter, YouTube, and other platforms as appropriate).
Write copy. Draft social media posts, blogs, email campaign copy, news releases and other communication materials.
Create and manage content. Create a content calendar to schedule and manage content appropriate for a variety of accounts, including corporate accounts and executive leadership accounts, ensuring all content and plans are effectively and strategically executed.
Monitor and measure results. Monitor engagement, evaluate metrics and report results of various campaigns.
Requirements
Minimum two to three years experience managing social media on behalf of an organization
Bachelor’s degree in communication, journalism, marketing, English or a related field
Must have high level of creativity and experience with social media and digital content creation
Excellent written communication skills, strong copy writing and proofreading skills
Strong organizational skills and an eye for details
Ability to take initiative, work with a sense of urgency and set priorities with minimal direct supervision
Must have strong analytical skills to analyze metrics and create reports
Strong interpersonal skills
Interest in cybersecurity trends, stories and developments
Adept at full Microsoft Office Suite
Cyber Defense Labs requires its colleagues to be fully vaccinated against COVID-19 unless they are approved for a reasonable accommodation based on medical reasons or a religious belief that prevents them from being vaccinated.
ABOUT CYBER DEFENSE LABS
Cyber Defense Labs is an expert cybersecurity services firm helping companies strengthen security and reduce risk across their business. Trusted and relied upon by middle market and large enterprise companies across all industry sectors, Cyber Defense Labs’ services include proactive security services to assess and mitigate risk before an event occurs; cyber managed security services to defend and protect enterprise networks in real time; and reactive security services to quickly respond and help companies recover should a crisis occur.
Learn more at www.cyberdefenselabs.com. Follow us: Blog, LinkedIn, TwitterThis position may require working an occasional eve and weekends (for marketing events). The position is based in Dallas, TX. Not remote.