Job Description

Contract: 6 Months++

JOB SUMMARY:

We are looking for an Email/Salesforce Marketing Cloud Manager to help support Hoag’s email and web campaign strategy. This position plays an essential part in the Digital Team by providing the technical execution necessary to operate marketing channels responsible for driving traffic to our core web experience.

The ideal candidate will have several years of experience in email production leveraging the Salesforce Marketing Cloud solution and the ability to create web campaign pages via a CMS platform. He/She

should exhibit excellent technical and communication skills and thrive on managing production-oriented tasks.

RESPONSIBILITIES:

· Manage production of multiple email campaigns using Salesforce Marketing Cloud

· Campaign coding using HTML/CSS/Ampscript

· A/B or multivariate tests and campaign versioning

· Dynamic and/or personalized module insertions

· Email QA for content and rendering across email clients and mobile devices

· Set up email creative for internal team QA and approval

· Handle change requests quickly and efficiently

· Schedule deployment and complete post-deployment checks

· Develop new data-driven campaigns, and personalization initiatives leveraging SFMC

· Pull and help define complex segments queries via SQL

· Partner and collaborate with other members of the production/operations team to ensure knowledge sharing and process efficiencies

· Ability to edit, create and manage website campaign pages via a CMS environment

· Ability to track and report on campaign performance

REQUIRED SKILLS:

· Must have 3+ years of experience working with Salesforce Marketing Cloud in support of an email marketing program (Email Studio and Automation Studio; Journey Builder a plus)

· Strong CRM operations background managing multiple campaigns and different data requirements

· 2+ years of experience with responsive HTML email development

· 2+ years scripting experience via JavaScript (front-end or server-side), Ampscript, or similar language to generate/manipulate dynamic content; big plus if you can craft a script without relying on a framework

· 2+ years’ experience building and/or maintaining mobile-friendly web pages

· Proficient at reading and writing SQL queries (SQL Server 2016 equivalent environment)

· Basic editing of marketing creative materials using Adobe Photoshop

· Understanding of relational databases concepts and JSON data structures

· Must excel at managing multiple campaigns under tight timelines and pressure

· Self-starter with the ability to communicate cross-functionally and understand and articulate requirements.

EDUCATION:

· High School or GED required

· Higher degree in Design and/or PM level or Marketing preferred