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Brand and Product Marketing Coordinator

DBC

Brand and Product Marketing Coordinator

New York, NY
Full Time
Paid
  • Responsibilities

    THE CITY-STATE OF DBC ENDEAVORS TO REDUCE THE NOISY WORLD OF BRAND MARKETING. WE BUILD AND GROW VISUAL IDENTITIES, BRING BRANDS TO LAUNCH, AND CRAFT EVERYDAY BRAND MESSAGING. 

    WHEN WE ARE SUCCEEDING, BRANDS SHOULD BE ABLE TO COMMUNICATE DIRECTLY WITH THEIR INTENDED AUDIENCE, QUIETING A WORLD FULL OF BRANDS YELLING INTO THE ETHER. OUR CLIENTS ARE OUR CITIZENS, AND WE DELIVER TO THEM DATA-DRIVEN STRATEGIES THAT WILL RESONATE WITH TODAY'S EVER-EVOLVING AUDIENCE. 

    OUR CITIZENS ARE A MIX OF ENTERPRISE FOR-PROFIT AND NATIONAL NON-PROFITS, AS WELL AS EARLY STAGE COMPANIES WHO DESERVE THE BENEFIT OF HIGH LEVEL WORK.

    One of our citizens in music wants to expand our partnership, and we're jointly building a full-time role for a strategic mind to drive product marketing for a brand that celebrates Songwriters, Producers and Publishers. 

    Thus, we need a:

    BRAND AND PRODUCT MARKETING COORDINATOR - STARTING JAN 3, 2021

    You'll embed with our Citizen's Marketing team in New York. They are a leading global tech company focused on music. Your team will be a cross-functional group dedicated to helping creatives thrive. You will report to both our Deputy Prime Minister of Brand Strategy and their Brand and Product Marketing Manager. Each day, you'll be assisting internal teams and agency partners as they scale a global sub-brand and develop products for their stakeholders. You will also work to improve marketing initiatives across existing and new channels including social (TikTok, Instagram, Facebook, Twitter), web, email and video. You will work alongside their product team to input into product strategy and education. Ultimately, as an embedded marketing coordinator, you'll be a key part of this close-knit team as they strive to be the best partners for their industry, globally - setting the foundation for the next five years as they grow and scale their business.  

    WHAT YOU'LL OWN:

    • Work closely with the Product Marketing Manager to define and develop content and marketing initiatives across all social and web channels. 
    • Work with DBC and other external agencies to prepare briefs, provide feedback and review and drive asset creation to support the numerous existing and future franchises across the brand, in line with the existing brand guidelines. 
    • Support the product team through monthly product communication to publishers and competitive analysis and audience research, ultimately contributing to the broader product strategy for the client's stakeholders. 
    • Work collaboratively with the Marketing Content team to ensure editorial and content deadlines are met across social, newsletter and blog channels. 
    • Work with the partnerships team to support both virtual and in person events through guest lists, venue management and event set-up and organizing swag.

     

    QUALITIES THAT YOU EMBODY:

    • You're deeply passionate and knowledgeable about pop-culture, music and news.
    • You have a minimum of 2 years experience in a marketing function. 
    • You are strategically oriented, always asking “why” before moving forward on any marketing initiative.
    • You are comfortable originating and developing creative content formats.
    • You have no problem orchestrating new processes and adapting to current systems to ensure things run smoothly. 
    • You have prior experience or an interest in learning more about product strategy, competitive analysis and audience research.
    • You're an incredibly hard worker and collaborator —no task is too big or small for you and you enjoy working with a team to find solutions.
    • You can work autonomously, communicating when you need assistance, but with potential solutions

    THE BENEFITS

    • ~95% Health Insurance Premium Coverage
    • Hybrid Office/Remote work flexibility
    • Unlimited Paid Time Off Policy
    • Post-Pandemic Offsites with both the DBC and Citizen Teams (Lucky You!)

    COMPENSATION (DBC PRACTICES PAY TRANSPARENCY):

    • The 2022 Base Salary for a Brand & Product Marketing Coordinator at DBC is $65,000
    • Supplementary are based on performance of both the Coordinator, the team and the Company

    In The City-State of DBC, the health and safety of our team, citizens and communities is a top priority. This priority has become increasingly important as we continue to face the challenges of the COVID-19 pandemic. DBC believes vaccination is the best way to reduce the spread of COVID-19 and protect our team, our communities, our families and ourselves. To minimize the risk of transmission of the COVID-19 virus and maintain a safe and healthy workplace, vaccination is required for this role. (At DBC, fully vaccinated means it has been at least two weeks since you have received the second dose of a two-dose vaccine such as Moderna or Pfizer, or the single dose of a single dose vaccine, such as Johnson & Johnson).

    HERE'S HOW OUR VALUES ARE USED TO DEFINE EACH OF US.

    AUTONOMOUS - make our own rules

    BRAVE - we critique our work to learn

    CURIOUS - we solve the right problems

    CONFIDENT - we use facts over fiction

    PERSISTENT - we finish what we start

    LET'S GO TO WORK