Job Description
SOCIAL MEDIA & DIGITAL MARKETING SPECIALIST
DESCRIPTION
The Social Media & Digital Marketing Specialist is responsible for building, managing, and growing our social media presence. Applicants should be passionate about staying current with social media marketing trends and driving brand presence for engagement. You will be active on social media, creating content and analyzing data to improve our following, engagement, and web traffic. In addition, you will coordinate our campaigns to help drive overall sales. The ideal candidate has built a robust presence through social media for yourself, or others, and are willing to showcase/leverage that talent. Our new Social Media & Digital Marketing Specialist enjoys a dynamic work environment and team where you can directly contribute towards the company success.
RESPONSIBILITIES:
- Produce creative and captivating content for use across multiple social media platforms (Facebook, Instagram, LinkedIn, etc.) for all restaurant brands as well as for internal Company communication.
- Manages and coordinates social media content, creation, design, and schedules to drive company strategic messages and increase consumer activity and engagement.
- Answer social media queries, messages, and comments in a prompt and professional manner.
- Assists leadership with the development and execution of marketing campaigns, which may include social and online media, print media, direct mail, and other multimedia.
- Evaluates and communicates the success of such campaigns when completed.
- Maintain awareness of emerging platforms and helps brainstorm new ways to leverage them for brand development and growth; Proposes new ideas and helps foster department growth.
- Collaborates with leadership to fully understand brand(s) and communication needs.
- Responsible for developing social media-content calendar with curated and original content for all brands
- Maintain up-to-date knowledge of latest trends and technologies in Social & Digital Marketing
- Analysis of marketing efforts and traffic driven to our sites.
- Other digital marketing duties as assigned by leadership
QUALIFICATIONS/SKILLS:
- Experience in Social Media Marketing on Facebook, Twitter, Instagram, Instagram Stories, Pinterest, LinkedIn, YouTube, etc.
- Knowledgeable using social media dashboards and reporting
- Knowledgeable of social advertising
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Excellent time management skills with a proven ability to meet deadlines.
- Proficient with Microsoft Office Suite or related software (ex: mail chimp, WIX, etc.)
- Strong writing, proofreading, and editing skills
- Strong work ethic and time management skills
- Ability to work independently and with a team
- Interpersonal skills and effectiveness
- Photography background preferred
- Strong analytical and problem-solving skills.
- Event planning knowledge/experience
EDUCATION/EXPERIENCE:
- Associate degree in marketing, communications, or another related field
- 1-3 years’ experience in a similar role
PHYSICAL REQUIREMENTS:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times
SUPERVISORY RESPONSIBILITIES:
JOB TYPE:
SENIORITY LEVEL:
Company Description
DBMC Restaurant Group LLC. owns and operates restaurants across the Southeastern and Midwest United States. Our restaurant brands include Santa Fe Cattle Co., Cody's Roadhouse, and we are also the major franchisee of Walk On's Bistreaux & Bar--currently we have over 25 in the pipeline to be located all across the Southeastern United States. To accomplish this undertaking we will need to assemble an all-star team consisting of individuals who are winners and seek constant improvement and growth. We believe that this is a great opportunity for those seeking a challenge and looking to further their careers with a great brand. Learn more about DBMC Restaurants at: http://www.morrison-usa.com/restaurants.