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Digital Marketing Analyst

D

DC International

Digital Marketing Analyst

Carrollton, TX
Full Time
Paid
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  • Responsibilities

    Job Description

    DC International is the parent company of two fast growing direct-to-consumer e-commerce businesses:  Leatherology and Coverstore.  We are looking for a Digital Marketing Analyst to join our team and support our dynamic and growing business.

    JOB PURPOSE 

    The Digital Marketing Analyst will play a critical role in helping to manage performance advertising campaigns for two rapidly growing ecommerce brands: Coverstore and Leatherology. As a member of DCI’s Customer Acquisition team, you will work side by side with a team of advertising and email marketing specialists to manage, implement, optimize, test and expand our customer acquisition efforts for both brands. Your expertise and deep analytical skills will help create a digital marketing center of excellence and leverage best practices across the company.  

    DUTIES AND RESPONSIBILITIES 

    Below is a list of the primary job duties and responsibilities for the Digital Marketing Analyst. The responsibilities below are meant as a guide for core job functions but are by no means exhaustive.  

    • Paid search advertising management 

    • Assist and optimize digital marketing campaigns across multiple ad platforms such as Google Ads, Microsoft Ads, Amazon and Criteo 

    • Conduct competitive research and keyword research analysis  

    • Continually revise and optimize ad formats, bidding strategies, campaign structure, etc. 

    • Maintain and optimize data feed such as Google Shopping and other marketplace feeds 

    • Paid social and display advertising management 

    • Set up social ads based on marketing plan across multiple platforms, including but not limited to Facebook, Instagram, YouTube and Criteo 

    • Work with marketing and graphic design teams to implement and maintain display and video ads; Provide data-driven recommendations on how to improve creative/visual design elements 

    • Monitor performance and consistently optimize ads performance, including bidding strategy, targeted audiences, ad copy and banner design 

    • Search engine optimization 

    • Use Google Search Console, SEMrush and similar SEO tools to track performance, conduct keyword research and provide optimization suggestions 

    • Work with marketing teams to analyze page content and performance to pinpoint issues and opportunities to increase site visibility  

    • Marketing analytics and reporting 

    • Generate weekly and monthly paid ads and organic search reports to identify trends and opportunities for expanding or optimizing campaigns 

    • Use Google Analytics to closely monitor site performance

      

    QUALIFICATIONS 

    • Minimum 2+ years in eCommerce marketing capacity 

    • Bachelor’s degree in Business, Marketing or related field 

    • Strong analytical skills; Able to analyze reports and drive decisions through data; Enjoy developing measurable strategies to drive revenue results 

    • Extensive experience managing advertising campaigns, including but not limited to search engine marketing, e-mail marketing, retargeting, social advertising and programmatic display advertising 

    • Hands-on experience with Google Ads and Google Analytics 

    • Knowledge of web analytics, SEO, conversion optimization, marketing analytics/attribution, and e-commerce best practices 

    • Proficient in Microsoft office skills (Excel, Word, PowerPoint) 

    • Exceptional project management and organizational skills and an outstanding eye for detail 

    • Possess excellent communication and listening skills; ability work well in teams and inspire others 

    • Demonstrate a positive, entrepreneurial attitude, high energy, and an eagerness to learn 

    • Live and breathe e-commerce; understand best practices and how to create a great online shopping experience 

    • Local to the Dallas-Fort Worth area

     

    WORKING CONDITIONS 

    The employee reports to work at the office and most of the time will adhere to a Monday – Friday, 9:00am and 6:00pm work week.  At times the employee might be expected to work late to complete outstanding tasks.  All employees are expected to work a weekend to assist with physical inventory on an annual basis.    

    PHYSICAL REQUIREMENTS 

    This job requires the employee to sit, view a computer screen and type for extended periods of time.   

    DIRECT REPORTS 

    No direct reports. 

    DC International, Inc. is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sex, religion, age or disability in employment or the provision of services.

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