Job Description

You get excited about connecting with people and building communities. An experienced influencer marketing professional, you’re ready to lead and execute Decathlon’s influencer marketing program and be an important part of sharing our brand story in the US. You’re data-driven and have experience sourcing and managing brand ambassadors and influencers in multi-faceted campaigns across YouTube, Instagram, TikTok, Facebook and other relevant platforms.

You’re someone who shares our love of sports, the outdoors or just being active, and are ready to “hit the ground running” to make Decathlon more visible in the US market and proactively build our community through ambassadors and influencers. You’ll report to the Director of Communications and PR and work closely with the communications team in support of building Decathlon’s brand identity and awareness in the US market.

What you’ll do: 

• Lead Decathlon’s US-based influencer marketing and brand ambassador program, which includes setting measurable objectives, creating strategies, driving tactical execution and measuring ROI in support of increasing Decathlon’s brand awareness and growth in the US market

• Build community around Decathlon, using a creative approach to connecting influencers and new communities to our brand

• Strategically vet and identify new influencers/ambassadors across Decathlon’s wide range of sports who align with Decathlon’s brand DNA

• Build, maintain, and grow mutually beneficial long-term relationships with both influencers and brand ambassadors, leveraging those relationships to support business objectives and commercial strategies

• Identify and order gear for influencers and ambassadors

• Ideate and help manage virtual (and eventually) in-person launch events and other activations with influencers

• Track, monitor and provide analytical reports on influencer campaigns to ensure positive ROI

• Work cross-functionally to support Decathlon’s influencer affiliate marketing program

• In partnership with the legal team, negotiate and establish influencer and brand ambassador partnership agreements

• Accurately maintain influencer/ambassador budget and manage any outside influencer marketing platforms

• Collaborate with Social Media Marketing Manager as needed to provide compelling, influencer-led content that will engage our community across our brand’s communications channels

Qualifications

• 4+ years of influencer marketing experience, with preference for candidates with demonstrated success building programs with existing relationships with influencers and potential brand ambassadors

• Strong experience analyzing data and using tools, including GA, to track and monitor campaign success

• Excellent written and verbal communications skills 

• Highly organized with a strong attention to detail and follow through

• An eye for what type of content and partners will resonate with our community

• A team player who can contribute to the broader communication team objectives

Additional Information

• Preference for someone willing to be located in the Bay Area by the beginning of 2021, but as of August 2020, the Communications team is working remotely

• Benefits

  • Healthcare Coverage

  • Paid Time Off (4 weeks/yr)

  • Retirement Plan Contribution

  • Generous Employee Discount

  • A learning environment where you can dive deep and make an impact

• Applicable in the future once COVID is more under control

  • Commuter Benefit Options

  • Team outings to sport based events, happy hours and potlucks

We recruit sports lovers, we create projects together, and we bring the pleasure of sports all over the world - let’s build your career path together! 

POSITION START DATE: ASAP

www.decathlon.com