About the Media Buyer position
We are looking to hire a Media buyer who will negotiate and purchase advertising inventory for clients. Your charge will be to ensure that advertisements will be high-quality, reaching target audiences at the lowest possible prices. To do this job effectively, you should possess great critical thinking skills, effective negotiating strategy, and the ability to build a lasting relationship and rapport with clients. Your goal as Media Buyer is to stay within budget while still optimizing advertising exposure while outdoing the competition.
Media Buyer responsibilities are:
Build long-term relationships with the clients to whom you report
Monitor Return On Investment (ROI) as well as costs.
Ensure that advertisements are appropriately displayed and creative.
Be creative-- experiment with new platforms and channels
Maintain and adjust scheduling on an as-needed basis
Analyze and optimize plans and budgets according to best-fit media
Work with clients to negotiate space, airtime, and rate(s)
Assist in identifying target audiences
Plan media campaigns
Media Buyer qualifications are:
Outstanding critical thinking, attention to detail, organizational, and negotiation skills.
Interest in media and media trends
Ability to multitask
Working knowledge of media software, including but not limited to comScore, and others.
Comfortable with media-buying, research, and planning.
Proven experience in similar role such as Media Buyer, experience in digital media is particularly preferred.
BSc/BA in Advertising, Marketing, or similar field.