Job Description

TITLE: Paid Social Media Analyst 

REPORTS TO: Operations Manager, Paid Social 

OVERVIEW: 

The PAID SOCIAL MEDIA ANALYST is responsible for leading the collection, analysis, and interpretation of media to track the success of paid social advertising initiatives for Toyota clients. The Paid Social Media Analyst will work closely with the planning, activation, creative and client’s analytics teams to monitor pacing and trends of live campaigns, develop campaign reporting and insights, provide recommendations to optimize future performance, leverage several sources of truth in order to provide a comprehensive analytical point of view (native platforms, Google Campaign Manager, Sprinklr, Multi-Touch Attribution dashboard, etc.). 

RESPONSIBILITIES 

• Design, analyze, and interpret data reports from multiple platforms (Facebook, Twitter, Snapchat, TikTok, Pinterest, Reddit, Twitch), both quantitative and qualitative 
• Develop benchmark performance across paid social channels and work closely with media teams to ensure accurate tagging/measurement 
• Work closely with publishers/partners to ensure accuracy in reported numbers and to provide performance and optimization oversight 
• Data cleansing and consolidation to build out, and automate dashboards within Excel and other BI Tools (Tableau, Domo, Sprinklr, etc.) 
• Monitor trends and uncover opportunities for planning, activation, and creative teams 
• QA and improve tracking processes across different teams: tagging, trafficking, and reporting 
• Technical troubleshooting of reporting/performance glitches 
• Monitor performance of paid media to ensure spend is fraud free, brand safe, in-geo, and viewable 
• Turn technical findings into digestible story narratives and actionable insights about how campaigns have performed, including preparing client-facing presentations 
• Collaborate with internal teams to enhance client reporting and performance measurement and conduct detailed analysis work when required 
• Influence internal and external stakeholders to utilize data-driven insights to guide strategic decisions 
• Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics, and competitive activities

Qualifications

• 2-4 years of experience in a quantitative data-driven field, 2 years of digital media experience preferred 
• Experience in working with cross-functional teams 
• Must be able to multi-task and develop ideas in a fast-paced, deadline-driven environment 
• Experience with retail and/or automotive strongly preferred 
• Fundamental understanding of attribution analysis, including multi-touch and last-touch attribution 
• Understanding of data visualization principles and experience building dashboards 
• Strong quantitative and qualitative skills with proven data interpretation abilities 
• Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics) 
• Experience in ad-serving and web analytics tools (Facebook, Twitter, Snapchat, TikTok, Pinterest, Tableau, Domo, Sprinklr) 
• Self-motivated, well-organized, and assertive, with strong analytical and deductive skills 
• Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents

Additional Information

All your information will be kept confidential according to EEO guidelines.