Job Description
JOB TITLE: Social Media Strategist
REPORTS TO: Associate Media Director, Paid Social
OVERVIEW:
The SOCIAL MEDIA STRATEGIST is responsible for the day-to-day operational success of the paid social campaign activations, specifically dedicated to planning and activating paid social advertising strategies for our automotive client across the US. This person collaborates with planning, operations, and analytics to bring innovative, integrated social media campaign activations to their clients.
RESPONSIBILITIES:
- Act as primary day-to-day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month
- Work with planning and operations teams to ensure all campaigns are seamlessly executed
- Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, formats), success measurement, and timelines
- Place social media advertising campaigns across Facebook, Twitter, Pinterest, TikTok and Snapchat, Reddit, and Twitch based on the approved campaign strategy
- Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, exclusion lists, lookalike audiences, and more
- Optimize campaign buys to ensure budgets are spent as effectively as possible each month
- Develop in-depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings