Job Description

JOB TITLE:  Social Media Strategist 

REPORTS TO:   Associate Media Director, Paid Social 

OVERVIEW: 

The SOCIAL MEDIA STRATEGIST is responsible for the day-to-day operational success of the paid social campaign activations, specifically dedicated to planning and activating paid social advertising strategies for our automotive client across the US. This person collaborates with planning, operations, and analytics to bring innovative, integrated social media campaign activations to their clients. 

RESPONSIBILITIES: 

• Act as primary day-to-day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month 
• Work with planning and operations teams to ensure all campaigns are seamlessly executed 
• Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, formats), success measurement, and timelines 
• Place social media advertising campaigns across Facebook, Twitter, Pinterest, TikTok and Snapchat, Reddit, and Twitch based on the approved campaign strategy 
• Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, exclusion lists, lookalike audiences, and more 
• Optimize campaign buys to ensure budgets are spent as effectively as possible each month 
• Develop in-depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings

Qualifications

• Bachelor’s Degree in Advertising, Marketing, Communications, Computer Science or related field 
• 2-4 years of professional experience, with a minimum of 2 years of experience with paid social advertising 
• Proficiency with Facebook, Instagram, Twitter, Pinterest, TikTok, and Snapchat that includes a clear understanding of each platform’s core features, as well as a technical understanding of each network’s advertising capabilities 
• Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting 
• Experience handling large media budgets and developing insights based on campaign results 
• Have strong project management and organizational skills being able to manage multiple projects and campaigns at once 
• Experience utilizing tools like Sprinklr, Google Campaign Manager, Asana, Google Docs, etc. 
• Facebook Blueprint Media Buying Certification strongly preferred 
• Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms 
• Self-motivated, well-organized, and assertive, with strong analytical and deductive skills 
• Strong interpersonal, written, and verbal communication skills for effective client relations 
• Experience with retail and/or automotive strongly preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.